Bath, England, United Kingdom
I’m an editor, business journalist and content writer with 30 years’ experience. I've worked for some of the UK's leading content and marketing agencies on behalf of many of the world's most successful brands. For 20 years I’ve specialised in creating content for organisations and brands that want to help SME owners and managers to run their businesses more effectively. I've produced SME content for a wide range of heavyweights in the public and private sectors, including the government, high-street banks, insurance companies, utility providers, software and fintech businesses, accountancy firms and small-business membership organisations. In my 30-year career, I've also written about football, aviation, cars, music, food, property, tourism and travel. As well as various customer magazines and websites, my writing has featured in national newspapers, Sunday supplements and newsstand magazines. For more than four years, I wrote small-business content for The Guardian. I’ve also written for the Mail On Sunday (Live Magazine), Haymarket Network, John Brown, Atom Content Marketing, Seven Publishing, Think Publishing, Caspian Publishing, Mediacom, Beyond Media, KPMG, the British Standards Institution, Intuit/QuickBooks, the AAT, iProspect®, TVC (Economist Group), OVO Energy, Unique Digital, ETOA and the NHS.
I've written case studies about innovation-led SMEs in the South West that have grown after accessing government support and grants. I have also planned and written 40,000+ words of guide, FAQ and blog content for a new website and programme that Business West is piloting for the Department for Business and Trade. My team has been tasked with planning a comprehensive marketing strategy for the launch year of the new programme, called Tech Adoption for Growth, and attracting sign ups from sole traders and SMEs in the South West.
Cost-effective small-business marketing content for large corporates, accountancy firms and other organisations.
Editorial services: including planning online and offline content solutions, editing and writing blogs, how-to guides, news and features aimed at SMEs. For more than 15 years, I've specialised in writing information that enables owners to run their small businesses more successfully. I planned and wrote the Start Up Donut website, a market-leading source of free advice for new businesses. I've enabled a wide range of large organisations to reach out to the UK's small businesses. My SME content has been published by The Guardian Small Business Network, HSBC, KPMG, Intuit/QuickBooks and others.
Pitching for new business and writing tenders/proposals. Writing, subbing, on-screen editing and proofing; commissioning freelance editors, writers, photographers and designers. Responsibility for online and offline bespoke publishing projects, including contracts with major public and private sector clients. Editor of Small Business Update – a monthly magazine of business advice and legal information used by BHP clients as website and e-newsletter content; line managing staff.
Coordinating two magazine sections; writing features and news; commissioning writers; editing an online version of the magazine that featured as part of LFC’s official website; deputising for the editor. The magazine was PPA Customer Magazine of the Year in its launch year and won an APA award in its second.