Paris, Île-de-France, France
Imagine a creative 💡 Marketing strategy, coordinate the best experts around an operational plan, ensure sustainable growth with efficient lead generation processes, go DIGITAL 🚀.
Define and implement integrated marketing programs addressing key segments like : - Smart City 🌆 - Retail 🛍️ - Transport 🚇 - Critical Infrastructure 🏭. The aim is to develop considerably end-customers awareness, position Axis as a Thought leader and optimize lead generation.
Over the last 3 years, thanks to a strong cooperation between people and smart investments, we achieved a yearly double-digit growth and tripled the number of employees in France. More specifically about my missions: - Positioned COSMO CONSULT as a major Microsoft Dynamics partner - Defined and delivered an ambitious marketing plan according to the group’s objectives - Partnered with a key Microsoft users club and solutions editors - Led customer satisfaction audits and got it certified - Hired and trained a Marketing collaborator - Wrote a monthly and offbeat (but very serious!) internal newsletter - Increased organic web traffic by 100% thanks to a consistent editorial plan and a complete website launch - Improved lead generation by 150% (web & social media campaigns, landing pages, emailing) - Promoted our core industry solutions with specific webinars (5 / year)
My function is organized around both strategic & operational Marketing : 1) Strategic Marketing --> Step back & think ! - Defined the Marketing plan according to the ambitious growth target of the company - Determined and managed the marketing budget - Analyzed & report on return on investment and key performance metrics 2) Operational Marketing --> Make the plan happen ! - Implemented the Marketing plan - Optimized the lead generation (digital campaigns ; conference organization) - Collaborated with the sales function - Managed a Marketing collaborator Results in 2014/15 : +20% of turnover achieved -> 15 conferences organized in 3 different cities. An average of over 100 people in Paris. -> + 50 % of generated leads (Google Adwords campaigns / website / emailing / social networks ) -> Creation of Dale Carnegie graduates clubs on Linkedin : 200 members within 3 months !
- Managed the entire product line life cycle from strategic planning to tactical activities - Developed the core positioning and messaging for the product - Analyzed the competition offer and determinate competitive advantages - Set pricing to meet revenue and profitability goals - Specified market requirements for current and future products by conducting market research - Coordinated development and launch of new products - Responsible for preparing product and sales forecasts - Analyzed potential partner relationships for the product - Provided support for other departmental projects as needed - Coordinated and build strong working relations with various internal organizations including Sales, Marketing, Product Development, Communication & PR - Assisted with the development of the annual marketing plan and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan - Liaised with the Communication and CRM departments regarding the product campaign including newspaper advertising, direct mail and showroom material - Management of a Product Manager Assistant.
- Price and product positioning : ensured consistency of the range respecting profitability targets per unit - Range definition : determinated which model would be part of the range, considering diversity issues and competition offer - Competitors benchmark : analyzed the competition offer and determinated competitive advantages - Price negotiation : set launching prices for new models and options in cooperation with headquarters - Sales statistics analysis : analyzed the performance of our product by engine and trims, and brought out the models with the greatest potential - Involved in product launch coordination with the sales and marketing department - Product development follow-up : updated the different documents and informed the dealers and the customers about the news - Creation and diffusion of customer pricelists, margin pricelists, product definition and order form - Car configurator responsible.