London, England, United Kingdom
At the helm of EXTREME's media network as Managing Director, my leadership is defined by a commitment to innovative strategy, entrepreneurial execution and business planning. With a focus on content acquisition, distribution and revenue growth. Our team has expanded the company's digital reach, forging partnerships with leading social media and FAST channel platforms globally. The drive to maximise commercialisation across diverse media channels underscores our strategic approach and driving new revenues for partners on Youtube is the focus for 2025. My tenure at EXTREME and Active Sports Network has honed expertise in digital video business strategies and the commercialisation of not just sports content, but general lifestyle and documentaries, leveraging digital media to create engaging narratives, through long and short-form content. Extensive experience of the international and Chinese media sectors and the launching and operations of numerous digital media companies including; TV, Radio and Digital, has increased my knowledge and experience in developing and implementing social media strategies and campaigns. Extensive leadership experience in corporate environment and start ups, with particular expertise in branding, promotion and marketing. Founder and shareholder of Very British ecommerce brand and Sweetweets, a digital social media influencer and producer of "Yes Ma'am" animation series, based upon the writing of @queen_uk.
Acquisition of all rights from producers, distributors and sports events. Launching and management of all YouTube channels within the network.
In my role as Managing Director at Extreme Media Network, I lead the strategic planning and execution of the company's YouTube and FAST channel network. By negotiating key partnerships and implementing innovative AI strategies, we were able to maximize commercialization opportunities and drive significant revenue growth. My responsibilities included defining content acquisition strategies, launching new channels, and overseeing ongoing operations to ensure success in a competitive market.
Supporting TV channels and content owners launch on to Freeview, Sky and OTT platforms. Offer medias sales support to channels without representation. Advise on digital video business strategies.
The Active Sports Network launch edin spring 2020 on Freeview in UK and across connected TVs, online and mobile worldwide. We aim to activate the lives of our viewers, making fans into participants, across a whole range of accessible sports, with a strong focus on women in sports. We are currently sourcing content for the channel so if you want share Sport-style content from your online platforms please get in touch with me mark.activesportsnetwork.co.uk
Founder of digital media agency, which delivers social media strategy, develops digital platforms and determine marketing communications and brand positioning. Bringing social media influencers and brands together through clever storytelling, to develop online and mobile campaigns. Advising brands on social media strategies and developing commercial models for social media users. Developed and produced Yes Ma'am animation series for Yahoo and UKTV.