New York, New York, United States
I began my career on set and have spent the last decade designing the production systems that allow global brands to scale content without sacrificing craft. Over 17 years in advertising and production environments, I have worked across every stage of the production lifecycle—from international logistics and high-fidelity campaign execution to defining global production strategy for some of the world’s largest CPG and beauty brands. Today my work focuses on building the operational structures behind global content production. I design scalable content supply chains and modular campaign frameworks that enable international teams to deliver high-volume asset pipelines while maintaining creative integrity and commercial discipline. Throughout my career I have led production strategy and execution for integrated launches spanning film, digital, and large-scale experiential environments, working with clients and brands including Coty, Estée Lauder, H&M, Adidas, Nike, and Moët Hennessy. I operate at the intersection of creative ambition, operational systems, and commercial strategy, ensuring global campaigns are structurally designed to scale while preserving the integrity of the creative vision. Focus Areas: • Global Production Strategy • Content Supply Chain Design • Modular Campaign Frameworks • Global Production Governance • Integrated Campaign Production (Film, Digital, Experiential) • Creative Operations & Production Systems • Vendor Ecosystems & Production Partnerships
Clients: Coty, Esteé Lauder, Adidas, H&M, Victoria Beckham Beauty, Rose Inc, Instagram/Meta, Acne Studios par Frederic Malle, iD, Elizabeth Arden, StriVectin, Davidoff Cool Water, Laura Geller Beauty, St John, Sebastian Professional, Pantene, High West Whisky, Robert Mondavi, Douglas Cosmetics, Bliss Beauty, Acqua di Parma, Swimsuits For All, Buffalo David Bitton, Pattern Hair, Fashion To Figure, Wella Professionals, Clairol, Cover FX, Artistry Studio, Vogue Korea, Seed Heritage Entrepreneurship & Business Development: Leading a boutique production consultancy focused on designing scalable production frameworks and content supply chains for global brands. Content Supply Chain Innovation: Developing high-fidelity content capture systems that transform campaign shoots and live events into scalable “content factories,” generating hundreds of localized assets from a single production window. Production Systems Consulting: Advising C-suite stakeholders on production architecture, global vendor ecosystems, and scalable asset pipelines for high-volume international campaigns. 360 Ecosystem Architecture: Architecting the production operating frameworks behind integrated launches for Coty, H&M, and Douglas / Nocibé, aligning film, experiential, and digital pipelines to deliver a unified brand story across markets. Experiential Production Leadership: Overseeing the strategic and financial performance of large-scale experiential activations exceeding $5M while aligning creative intent with operational feasibility.
Clients: Bottega Venetta, New Balance, HBO Max, Marc Jacobs, Puma, Netflix, Bose, Moët Hennessy, Amiri, Genesis House, Diesel, Willy Chavarria, Eataly, Billie Eilish Fragrances, Prisoner Wines, Sir Davis Whisky, Disney Senior Strategic Leadership: Served on the Senior Management Team, reporting directly to the Owners and primary stakeholders. Provided strategic and operational guidance to align departmental output with long-term agency growth. Revenue & Profit Growth: Held full P&L accountability for the Film & Content division, driving revenue growth through strategic upselling of integrated production services and optimizing resource allocation to maximize departmental profit margins. Narrative & Commercial Leadership: Directed the film and content division for high-stakes 360 launches for global clients including Moët Hennessy, Sir Davis, and Bottega Veneta, ensuring creative excellence aligned with commercial viability. Team Advocacy & Mentorship: Managed a multidisciplinary team for clients such as Disney, Netflix, and HBO Max, acting as an operational shield for creators and developing internal talent to meet the rigorous standards of global entertainment giants. Upstream Integration: Evaluated “Big Bet” campaign concepts for clients such as Bose and Puma to ensure global production viability and mitigate financial risk before production commitments.
Clients: Coty, Davidoff Horizon, Davidoff Cool Water, Acqua di Parma, Joop, Balenciaga, Elizabeth Arden, Christina Aguilera, Symrise AG, Shiseido, Clé de Peau Beauté, Artistry/Amway, Bond No.9, Avon, Douglas Nocibé Cosmetics, Wella, Sebastian Professional, Dr Brandt, Fekkai, Napapijri, Nine West, Candies, St John, Seiko, Nirav Modi, Boghossian C-Suite Strategic Partnership: Reported directly to the Global CEO to establish the agency’s unified global production vision and design its first network-wide production operating model and scalable asset pipeline across creative, strategy, and regional production teams. Network Governance: Directed production strategy for 30+ accounts, notably Procter & Gamble (P&G), Douglas / Nocibé, and Beiersdorf (Nivea). Designed and implemented “Master Toolkits” — modular production frameworks enabling regional teams to execute Tier 2 and Tier 3 campaign adaptations while maintaining brand consistency and cost efficiency across markets. Fiscal Governance & Mentorship: Directed a $12M+ production portfolio, delivering 18% systemic savings through redesigned vendor governance and production financial frameworks while improving vendor quality and long-term production sustainability. Global Capability Building: Built network-wide production capabilities by mentoring regional teams and implementing standardized operating frameworks across international markets. Strategic Financial Planning: Partnered with the Global CFO to redesign vendor management and commercial frameworks for Tier 1 accounts including Coty, Shiseido, and Acqua di Parma, improving procurement efficiency and long-term cost predictability.
Departmental Oversight: Led all film and content output within the agency production department as Head of Production | Executive Producer Pitch & Presentation Leadership: Participated in and led creative briefings, client presentations, and agency pitches. Provided critical creative insights and technical recommendations to ensure production feasibility from the earliest stages of inception. Stakeholder Management: Managed and aligned creative team and client expectations regarding complex deliverables, stringent deadlines, and tiered budget requirements for brands including P&G, Beiersdorf (Nivea), and Elizabeth Arden. Multidisciplinary Liaison: Facilitated collaboration across all agency departments, communicating technical needs and production roadmaps to ensure the smooth completion of 360 launches for accounts ranging from St. John to Seiko.
Modular Production Design: Developed the first generation of "Content Toolkits" for Wella Professionals and Sebastian Professional, reducing regional adaptation costs by 25%. Synchronization of Workflows: Aligned Print, Digital, and Motion workflows for global accounts including Amway/Artistry and Avon.
Clients: H&M, Max Mara, Teen Vogue, Marie Claire, Frame Denim, Target, Uniqlo, Aldo Fashion-Centric Multidisciplinary Production: Produced integrated print, editorial, digital, and film campaigns for a high-volume New York fashion production house, supporting clients including H&M, Target, and Uniqlo. International Logistics & Scouting: Traveled extensively to manage pre-production, site scouting, and final execution for large-scale international shoots, ensuring seamless operations across diverse global locations. Financial Architecture: Created detailed estimates and allocated multi-layered budgets for advertising campaigns, maintaining strict fiscal control across complex production cycles for brands like Max Mara and Aldo. Celebrity & High-Profile Talent Management: Navigated strict, time-sensitive, and discretionary requirements associated with shooting celebrity talent, ensuring a professional environment while meeting aggressive delivery windows. Operational Refinement: Streamlined existing production procedures and implemented new internal protocols to improve departmental efficiency and team output.
Clients: Nike, Zara, H&M, Target, Calvin Klein, Esteé Lauder, Covergirl, Avon, Macys, Bloomingdales, Sally Hansen, Simon Malls, Saks, Old Navy, Dior, Victoria Beckham, Sephora, Swarovski, Spanish Vogue, Russian Vogue, Teen Vogue, i-D, W Korea, V, Numéro, Love Magazine, Nowness Multidisciplinary Content Production: Produced and managed high-fidelity print advertising, fashion editorials, fashion films, and animation projects for clients including Nike, Zara, and Calvin Klein, including coordination of music composition and broadcast scoring. Artist Advocacy & New Business: Drove division growth by securing portfolio reviews and meetings with advertising agencies to present artists’ work. Acted as a strategic liaison between talent management, clients, and agency leads. Commercial Negotiation & Fiscal Control: Negotiated fees, contracts, and usage with talent agents and vendors. Managed monthly artist statements, achieved revenue goals, and handled final billing and reconciliation of all shoot budgets. Full-Lifecycle Project Stewardship: Led pre-production meetings, secured location permits, and coordinated multidisciplinary crews. Managed post-production delivery deadlines and ensured the secure tracking of digital shoot assets throughout the entire process. Talent Support & Discretion: Provided logistical and professional support to artists throughout the creative process. Adhered to strict security protocols and discretion requirements when dealing with high-profile clients and talent.