Mark Richter

VP, Customer Strategy & Innovation | CX Transformation | Journey Orchestration | Data & Analytics | Contact Center Technology | Omnichannel Interaction Analytics | AI-driven CX Intelligence and Engagement platforms

New York City Metropolitan Area

About

Senior executive with extensive and diverse experience in all aspects of customer service operations spanning several industries, including Entertainment, Financial Services and Telecommunications. Proven ability to build cross-functional relationships and effectively collaborate with internal stakeholders, business partners and external service providers to achieve shared goals. Skilled leader with a demonstrated ability to deliver concise, data driven narratives in order to drive process improvements and operational efficiencies. Specialties: Leadership Visual and Data Analytics (Tableau/Excel) Scorecard and Dashboard Creation Six Sigma Green Belt Financial Analysis Organizational Strategy Call Center Metrics Call Center Forecasting and Staffing Call Center Technology IT Lifecycle Management Program Management Project Management Process Improvement Initiatives Offshore/Outsource/Vendor Management

Experience

  • SiriusXM (11 yrs 10 mos)
    • VP Customer Strategy and Innovation
      Oct 2025 - Present · 9 mos

      Lead strategic initiatives focused on elevating the customer service journey and aligning every interaction with our broader business vision. Oversee Journey Orchestration, Program Management, Technology Enablement and Business Analytics - driving innovation that enhances both customer satisfaction and operational efficiency.

    • VP - Workforce Management, Contact Center Reporting and Analytics
      Feb 2022 - Oct 2025 · 3 yrs 9 mos

      Lead Workforce Management, Reporting and Interaction Analytics organization supporting Inbound Contact Centers. Management and planning for 2M+ omnichannel contacts per month using multiple BPO's across more than 15 sites worldwide including the Philippines, Latin America, India and North America. Business owner partnering with IT to manage WFM technology; including Genesys, LivePerson, CallMiner, Tableau

    • Senior Director - Listener Care Performance and Planning
      Sep 2014 - Feb 2022 · 7 yrs 6 mos

  • Director at UBS Wealth Management Americas
    Sep 2004 - Oct 2012 · 8 yrs 2 mos

    Primary responsibilities were to manage strategic roadmap, enhancement initiatives and day to day operations for service center technology platform that included AVAYA telephony, NICE call recording, IEX workforce management, PeopleSoft CRM and KANA email.

  • AT&T (17 yrs 1 mo)
    • Project Manager
      2002 - 2004 · 2 yrs

      Project Lead for Customer Care organization on consultant led team responsible for designing, developing and deploying a new best-in-class CRM desktop application for Sales and Service representatives.

    • Various Management Positions
      1993 - 2002 · 9 yrs

      Held managerial positions of increasing responsibility in Product Management, Customer Service and Systems Development organizations, primarily in the areas of call center operations, outsourcing (1,500+ seats), financial analysis, expense reduction initiatives, service strategy design/implementation, technology development and CRM implementation.

    • Various
      1987 - 1993 · 6 yrs

      Held positions of increasing responsibility as part of the Finance Leadership Rotation Program, primarily in the areas of financial analysis, accounting, expense forecasting and capital requirement’s planning.