Auckland, Auckland, New Zealand
Executive leader in digital & eCommerce with broad expertise in strategy, digital trasnformation, eCommerce, loyalty, digital marketing, growth & data. Experienced in both consulting and client side roles leading large agile teams, developing and implementing strategy, driving commercial results and growing talent.
- Executive leader of eCommerce, digital experience & customer care for Woolworths New Zealand
- Executive leadership of Countdown's digital, eCommerce and loyalty portfolio
- Design & implementation of a new agile operating model launching 4 tribes aligned with the customer journey & modern product principles. - Launched new product management practice to develop product capability - Tribe lead for loyalty, customer data & personalisation leading 10 squads & team of 85 to transform direct marketing & rewards
- Responsible for rolling out new way of working with learnings from Silicon Valley growth methodologies - Led full review of key company growth drivers across acquisition, retention & reactivation exposing new opportunities & challenges - Iidentifying customer journey opportunities with quant and qual methodologies and managing optimisation programme
- Developed fulfilment strategy to own the last mile in NZ including reviewing the future fulfilment model for group brands including group click & collect strategy & roadmap - Managed team of 4 BI & web analysts to deliver improved reporting, dashboards and ad hoc data insights - Led innovation trials including delivery subscription and Part Pay
- Led and grew engaged online trading team - Delivered against challenging ecommerce growth budgets - Managed transition to a new eCommerce platform - Completed Advanced Leadership Programme
- Led 5 year strategy for online clothing including market, competitor, customer, proposition analysis & stakeholder workshops - Developed future roadmap, full financial model & board papers