London, England, United Kingdom
Experienced director in the development and delivery of strategies for tourism marketing & pr, arts & culture, placemaking, evening & night time economy, inward investment and area curation in London's West End.
As Deputy Chief Executive at Heart of London Business Alliance, I lead the delivery of our work across all delivery areas including Place Management, Place Shaping, Insights, Activation, Marketing & Communications, Economic Development & Evening Night-Time Economy Strategy My focus is on driving innovation, impact, and long-term value for the West End, ensuring it remains a vibrant, world-class destination for culture, business, and visitors alike.
Leading on all aspects of destination activity for key areas of London’s West End. Areas including, marketing & pr, cultural strategy, property owner relations, partnerships, data and insights and working with a team of expert consultants to deliver place shaping strategies.
Leading the destination marketing team and cultural strategy for Leicester Square, Piccadilly Circus, Piccadilly & St James's & St Martins on behalf of over 600 member businesses. including destination brand management, social & PR campaigns, installations and events
Art of London by Heart of London Business Alliance Art of London showcases art in every form, 24/7, behind the legendary doors of institutions, theatres and retail, and flowing through the area’s streets and laneways, to create an exceptional ‘Gallery without Walls’. In this age of experiential culture, we seek originality and authenticity, as well as new modes of engaging you in a diverse cultural journey. Art of London celebrates the transformative power of art and culture and will highlight London’s place at the epicentre of cultural expression, in the past, the present and into the future. Whether you are looking for an authentic and immersive travel experience or want to explore a unique way to experience a destination you frequently visit, we will capture your imagination with curated experiences.
Producer of Trade Club London — shaping one of London’s most iconic queer club nights through bold creative vision and meticulous event production.
Leading marketing campaigns and team across the IMG Arts & Entertainment Division, initially covering the division's Marketing Director on a FTC contract Wide ranging portfolio of events including The Big Feastival Festival, Natural History Museum Ice Rink, Hampton Court Palace Festival and London Bierfest. Also working across events such as Hyde Park Winter Wonderland.