Zeist, Utrecht, Netherlands
I help deep tech companies crack their go-to-market and find a scalable product-market fit — from first customer traction through international expansion. Most deep tech companies excel at building technology. The next challenge is turning that into a repeatable, scalable business. I typically step in when the initial products need to evolve into a portfolio, when early sales need to become a structured commercial engine, when the business is ready to expand internationally but lacks the organizational readiness to do so. My track record includes product portfolio and roadmap turnarounds, reshaping commercial strategy from the ground up, closing deals up to €40m, building long-term strategic partnerships, and scaling teams for the next phase of growth. I've operated across Europe, the US, and Asia — in scale-ups and corporate innovation environments alike. Available for (interim) executive roles (CEO, CCO) and fractional engagements. Particularly energized by companies where technology innovation drives the transition to a more sustainable economy. 𝗪𝗵𝗮𝘁 𝗜 𝗯𝗿𝗶𝗻𝗴 • 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 & 𝗿𝗼𝗮𝗱𝗺𝗮𝗽 — Turning first products into coherent portfolios with clear market logic and a prioritized roadmap • 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 — Reshaping go-to-market models fit for the technology and buyer • 𝗖𝗼𝗺𝗽𝗹𝗲𝘅 𝗱𝗲𝗮𝗹-𝗺𝗮𝗸𝗶𝗻𝗴 — Closing strategic deals up to €40m, including partnerships for long-term competitive advantage • 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 — Building market presence across Europe, US, and Asia without losing momentum • 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 — Hiring, professionalizing, and developing teams for the next phase
Supporting deep tech companies to scale up from first product to €50M+ revenue. Focus areas: - Commercial strategy and go-to-market transformation - Product portfolio and roadmap turnarounds - Closing strategic deals up to €40M - International scaling across Europe, the US, and Asia - Building and professionalizing teams
Heading marketing, sales, and product management organizations to turn around the product roadmap and drive business growth across semiconductor and RFID equipment markets - enabling customers to achieve the smallest manufacturing carbon footprint
Heading marketing and sales by growing the value added reseller network to drive next-level energy saving using Internet of Things lighting innovations - across markets like sports, landmarks, smart buildings and industry 4.0.
Leading organizational transformation and strategy execution in the commercial organizations across Europe
Driving next-level energy savings by making Internet of Things lighting innovations relevant for markets throughout Asia - such as smart city street lighting in Indonesia, and smart lighting for shopping malls Southeast Asia and South Korea.
Leading strategic projects for customers across Southeast Asia to drive the development of economic activity, telecommunication infrastructure, and logistics networks.
Working on strategic and implementation projects in industries such as renewable energy, transportation, and healthcare.