Amersfoort, Utrecht, Netherlands
Extensive experience and track record in marketing management, strategic business management, consultancy and sales, as well in B2C as B2B. Gained experience within Lifestyle Products (Paint, Akzo Nobel), FMCG (BAT), Automotive (PON & Volkswagen AG), Maritime Industry (Heesen Yachts & Wajer Yachts), E-Commerce (Medpets & Dokteronline), Private Equity (KKR, Providence, Karmijn Kapitaal) and Consultancy, as well in The Netherlands as abroad. Leading teams with creativity and guts is my main strength in building powerful brands. Next to winning market shares, we won 22 awards in the field of marketing & communication, including a Golden Cannes Lion and a Golden Effie. In 2015 Mark developed and launched his won app, named FollowUpp. By building business for family-owned companies, private equity firms and large corporate firms, I have succeeded in the most complex and dynamic stakeholder environments. My friends & colleagues would describe me as a creative person, daring to do things differently, but most of all, gets things done. My no-nonsense & accessible personality, combined with a bit of humour, creates commitment amongst all disciplines within a company. So bottom line? An entrepreneurial leader with a marketing backbone, consultancy credentials and a creative heart. Track Record: Marketing Director for Heesen Yachts. Business Consultant & Interim (Commercial) Manager, Monk BV (Clients: Heesen Yachts, Wajer Yachts, Stam Renault, Cargo Control Company, Verhoeven, Koninklijke Dirkzwager, Medpets, Dokteronline, Business Art Services, Wacom, Multicycle) General Manager International Marketing Communications, Volkswagen AG Marketing Manager Volkswagen, PON. Brand Group Manager, British American Tobacco. National Account Manager, Akzo Nobel. Brand Manager, Akzo Nobel.
Current & Past projects: 2012 - 2013 | Wacom Germany: Strategy & Development of CRM Business Model. 2013 - 2014 | KDD: Develop Business Plan, focus on commercial strategy & implementation. 2016 | Multicycle: Develop Business Plan, focus on commercial strategy & implementation. 2015 - 2017 | Loadlok: Business Strategy, Global Commercial Plan & Product Portfolio Strategy. 2018 | Verhoeven: Development of Company Roadmap 2018-2022. 2018 | Kunst.nl: Commercial Management Interim. 2018 - 2019 | EHealth Ventures Holding: Strategic Business Planning & Business Advisor. 2014 - 2021 | Heesen Yachts: CRM, After Sales strategy, Business Plan, Marketing Director a.i. 2016 - 2020 | Wajer Yachts: Develop & implement CRM Business Model & Business Plan. 2019 - 2020 | Medpets: Development of Strategic Business Plan 2020-2022. 2026 | Studio Piet Boon: Marketing Manager a.i. Investments: 2015 | Development & launch of (owned) App; FollowUpp. 2018 | Investment in Bluenote. 2019 | Investment in Funding IV, Venture Capitalist Peak Capital. 2019 | Investment in Etergo, Producer of E-scooters. 2020 | Investment in Funding, Venture Capitalist HENQ.
Key responsibilities: - Business Strategy & Business Planning - Portfolio Strategy - Product Development - Brand Strategy - Marketing Communication - Corporate Communication
Level: Ober Management Kreis, Top 1200 out of 600.000 employees. Steering yearly Marketing Performance globally, focus Top 25. Chairing Volkswagen Marketing Events every quarter. Approve & support Local Campaign Development above 500k investment. Steer strategic turn around for countries like Brazil, Russia and China. Drive innovations by competence centres (like digital magazine). Global Agency Management (pitches & contract management).
Level: Management Team Business Unit Volkswagen PKW. Management of complete communication mix Volkswagen NL. Management of 10 team members. Key Achievements Development and implementation of new communication growth-plan. Definition and implementation of new Brand Experience Program. Set up and implementation of new dealer communication approach.
P&L responsibility of 40 million euro Ebitda per year. Managing 3 brand managers and indirect 3 brand executives. Key Achievements Pall Mall has grown from 1.7 to 7.1% MS in 2006. Pall Mall awarded as the fastest brand 2006 by Marketing Tribune. Lucky Strike has grown 15% in 2006; highest growth rate since 10 years.