Weymouth, England, United Kingdom
With over 7 years of experience in product marketing and management, currently serving as Product Director at Dimplex Consumer Products, contributing to innovative flame and outdoor product strategies. Previous roles include Global Product Director and Global Marketing Manager, showcasing expertise in product strategy, marketing, and supply chain operations. Collaborative and driven, focused on aligning product innovation with consumer needs and market trends to deliver impactful results. Dedicated to leveraging multilingual skills and certified product management expertise to support dynamic team environments and achieve organizational goals.
• Responsible for managing all aspects of the Lawn Mower and Leaf Blower/Vac categories within the Ryobi Outdoor business. • Successful development and launch of new products generating significant incremental revenue. • Managing a product portfolio of over 100 SKUs. • Managing all stages of the Product Development process from initial concept through to mass production. • Road mapping and planning updates to the range by analysing sales data and opportunities within local markets and the product categories themselves to define updates to the existing range and new offerings to improve the range and drive volume. • Analysing product costs at a material level to define opportunities for cost improvement and value engineering. • Financial analysis of new products including forecasting, profitability and the full financial walk from retail price to EBIT. • Overseeing the creating of marketing materials to support product launches including photography, videos/animations, product leaflets and customer presentations. • Defining and carrying out product testing and competitive benchmarking exercises to analyse potential product improvements and provide markets with documentation on how our products compare to the competition. • Training sessions for New Starters and Key Account Managers on the existing product range and ongoing developments. • Presenting at consumer conferences and trade fairs. • Working with Supply chain to ensure stock levels meet market demands. • Setting up promotional plans for local markets, monitoring and reporting on the success of these to Senior Management.
• Oversee the design and creation of new marketing materials • Manage social media pages • Market research, data analysis and presentations • Sales data analysis, profitability calculations and reporting • Writing marketing specifications for new products and product testing • Updating product listings for online clients • Amazon and other online sales portal administration • Attending conferences and trade fairs • Translation of marketing materials into German