Geneva, Geneva, Switzerland
Innovative, analytical, and strategy-driven senior marketing and business professional with over 20 years of front-line global experience implementing major growth initiatives and projects for leading multinationals. Demonstrated ability to leverage data-driven analysis and strong communication skills to build profitable customer relationships and orchestrate mutually favorable business situations.
• Managed PTFE, Melts and FKM product lines: New product launches and transitions, prioritization of constrained products, pricing strategy definition and successful implementation, competitive signal analysis and interpretation. and managing product stewardship matters. • Led Global commercial implementation project, coordinating global customer qualification and commercialization. Closely working with the plant setting the direction on commercial needs. • Developed and executed regional Marketing plans.
• Conducted segmentation analysis of the European sealant segment identifying one key development priority. • Defined and set global segment priorities and long-term strategy of sealant segment • Successfully led 3 product launches growing sales 300% between 2013 and 2014 • Managed a portfolio of innovation projects in different development stages (scouting to implementation)
• Led global commercial and technical team of 3 with management oversight of a USD 60M business. • Implemented business strategy by driving pricing, commercial management and new product development. • Managed commercial and R&D relationship with alliance partner. • Orchestrated successful market launch of innovative technology. • Initiated and oversaw supply chain improvement project to improve lead times of overseas shipments.
• Defined and implemented global strategy for the segments representing USD 200M in revenue. • Conducted a global market analysis and scenario planning of different industry consolidation options, including resource planning, revenue and profit impact. • Successfully launched ECONEXT™ binders, a new environmentally friendly acrylic binder technology. • Established a global market review process that was rolled out to the global commercial team and developed marketing tools to drive new sales opportunities.
• Strategic market analysis and regional marketing strategy implementation for segments representing USD 100M in revenue. • Established an Eastern Europe market penetration strategy. Rolled out to the sales team and tracked target opportunities. • Secured a new product joint development agreement with a key customer in the paper industry • Led development of the market share and competitive database.
• Led project to change the business model/route to market of the European refrigerant business. • Spearheaded all aspects of marketing of ISCEON™ bolt-on product line designed to replace HCFC technology. Delivered 50% growth and exceeded financial objectives. Managed relationship with technology inventor. • Led R&D on the development of a new molecule for stationary refrigeration. Defined project scope, developed financial model and validated project direction with development partners.
• Implemented USD 1M pricing improvements through a pricing optimization project. • Successfully imposed anti-dumping duties for 5 years on PTFE granular imported from China and India. Led company interface with the European Commission’s anti-dumping committee. Engaged in person with the trade departments of 7 European governments to ensure a positive outcome of the case in the European Council. Played a pivotal role in winning the case. • Mentored 2 Six Sigma Green Belts (part-time projects)
- Performed key product line liaison role between the manufacturing plant, the technical service team and the commercial operation. - Chaired annual product meeting with manufacturing and technical service to review projects and plant capabilities and set improvement goals. - Discussed market trends and market needs information with the commercial team and customers to initiate new product projects. - Orchestrated successful development and launch of 2 new products. - Solved a critical quality and supply problem with a key global strategic customer by coordinating supply of material from the US to Europe and putting in place a permanent remediation plan.
- Conceived, developed and implemented a credit procedure to reduce working capital and strengthen the Fluoroproducts European credit function. - Performed risk assessment, established credit lines and built strong relationships with over 400 customers in Eastern and Western Europe, Middle East and Africa with combined sales of over USD 150M.
- Managed European cash management activities for the DuPont-Dow Chemicals Joint Venture (DDE) and advised business units on trade finance issues. - Centralized DDE European cash management operations and reduced working capital by USD 5M.