Mark Shif

Head of Marketing @ Luminovo ๐Ÿ”Œ AI for electronics supply chain | B2B SaaS, Demand Gen, AI-native GTM

Germany

About

I build AI-native marketing systems that drive revenue without scaling headcount. Currently Head of Marketing at Luminovo โ€“ the AI platform for the electronics supply chain. What I do & manage: โ†’ Lead demand gen, brand, content, product marketing & automation โ†’ Build lean GTM systems using HubSpot, Claude & n8n โ†’ Apply B2C-style velocity testing to complex B2B SaaS Background: โ†’ Luminovo (AI B2B SaaS, electronics supply chain) โ†’ Regli (cleantech, Switzerland) โ†’ Mynt (co-founder, eco D2C) โ†’ DigitalQuadrat (founder, digital agency) Open to conversations about: AI in marketing, HubSpot workflows, lean revenue teams, technical B2B GTM. ๐Ÿ“ฉ DM open

Experience

  • Head of Marketing at Luminovo
    May 2024 - Present ยท 2 yrs 2 mos

    ๐Ÿ”Œ Electronic products are the pacemaker for technological progress and solving challenges on a global scale. To accelerate the development in climate tech or the future of healthcare, we need to develop hardware as fast as we can develop software. ๐Ÿ”— Luminovo wants to make this possible through collaborative software that transforms the entire electronics value chain. Our software enables designers and manufacturers with real-time data and automated processes. โšก Make the development of electronic products cheaper, faster, and more sustainable - with Luminovo.

  • Co-Founder at Myntยฎ
    Mar 2021 - Present ยท 5 yrs 4 mos

    Myntยฎ is one of the first fully eco-friendly and tech-driven interior decoration startups in Germany. We started our innovative D2C/D2B approach to revolutionize the way people and businesses buy sustainable decoration products ๐ŸŽจ

  • Head of Marketing at Regli
    Mar 2023 - May 2024 ยท 1 yr 3 mos

    Regli is the innovation leader in heat pump technology and stands for forward-looking as well as sustainable heating solutions. The journey began in 2017 with the development of the first NovaAir heat pump by Thomas Regli. Regli's heat pumps are characterized by highest efficiency, natural refrigerants and intelligent software - manufactured in Germany and developed in Switzerland.

  • Founder at DigitalQuadrat
    Jan 2018 - Mar 2023 ยท 5 yrs 3 mos

    DigitalQuadrat in 2018, a full-service digital marketing agency for SMEs and startups. We provide services like strategic marketing conception, branding, UI/UX and web design, product design, performance and social media marketing, media production, eCommerce shop setup and optimization ๐Ÿ‘จโ€๐Ÿ’ป

  • Interim Head of Marketing at medocs
    Nov 2020 - Nov 2021 ยท 1 yr 1 mo

    Medocs is a MedTech company providing gut health app digo Health for patients and digo Pro for doctors and hospitals. My key activities and responsibilites were conception of brand and corporate identities for 3 subbrands, evaluation and controlling marketing and sales channels, developing growth strategies and project management.