Mark Shaw

About

As the Head of Footwear Design at Sportmaster, I lead a team of designers and developers to create innovative and functional footwear collections for various sports and lifestyle categories. I have over 25 years of experience in graphic, product, footwear, apparel, and brand design, working in the UK, Hong Kong, USA, France and Russia My core competencies include creative direction, footwear design, packaging, brand development, and marketing. I have a passion for designs product and a vision for building and enhancing brand identity and awareness. I enjoy collaborating with internal and external partners to deliver high-quality products and services that meet the needs and expectations of customers and stakeholders.

Experience

• Associate VP & Head of Design, Shoemart at Landmark Group
  Nov 2025 - Present · 8 mos

• Investor/Shareholder at Pirata Group
  Nov 2014 - Present · 11 yrs 8 mos

  Restuarant Group

• Director at Asia Point Direct
  Jan 2014 - Present · 12 yrs 6 mos

  Heading up the direction of services for design, development and sourcing across a number of sports and lifestyle categories. Specialising in footwear, apparel accessories and sports equipment. Based in China but with backgrounds that encompass multiple markets and with a combined expertise that bridges the gap between design and production.

• Head of Footwear Design at Sportmaster
  Feb 2017 - Nov 2025 · 8 yrs 10 mos

• Design Director, overseas business at ANTA Sports Products Limited
  Jun 2014 - Oct 2015 · 1 yr 5 mos

  Planning, design and launching of Anta's overseas brands.