Mark Richter

Division Vice President - Customer Development - Yum! at Aspire Bakeries

Lebanon, Ohio, United States

About

Passionate and strategic Sales Manager who has repeatedly delivered double digit sales growth, margin enhancement and profitability for national foodservice companies. Excel at strengthening both the internal sales processes as well as customer relationships at all levels. Successful senior sales professional with extensive sales and leadership skills, comprehensive new product development experience resulting in multiple successful national product launches. Adept at managing cross functional departments, both internal and external, resulting in a more focused approach to problem solving. Action oriented management experience of the nation’s largest foodservice brands.

Experience

  • Division Vice President - Customer Relations Aspire Bakeries at Aspire Bakeries
    Mar 2021 - Present · 5 yrs 4 mos

  • Division Vice President - Yum! at ARYZTA
    Jan 2019 - Present · 7 yrs 6 mos

    Support customer development to Pizza Hut, KFC and Taco Bell

  • National Accounts Manager Level III at Dawn Foods Company
    Jan 2014 - Present · 12 yrs 6 mos

    Manage top Foodservice Chains Eastern US Region

  • Director YUM! Sales Business Unit at The Bama Companies, Inc
    Nov 2006 - Present · 19 yrs 8 mos

    •Set strategic direction for business plans for each account •Manage product projects both new concept and existing CORE product improvement initiatives from concept to commercialization •Understand customers strategic business plan and how Bama fits into it •Understand core competencies and how we can best align with our customers •Organize project teams in developing and implementing strategic action plans

  • National Accounts Manager at Flowers Foods Specialty Group
    Feb 2000 - Nov 2006 · 6 yrs 10 mos

    - Key successes include the major product launch of the KFC SNAKER Sandwich concept beginning in March of 2005 resulting in the most successful new product introduction in KFC history with over 100 Million units sold in 2005 and over $15MM in incremental sales.