Berlin, Berlin, Germany
Meister is a work management platform used by the backbone of Europe’s economy — the public sector, manufacturing, and family-owned SMBs. We help less tech-savvy teams manage their work.
Hotjar connects the dots between what users do and why. It’s a multi-product platform. I was initially PMM for the Observe product (heatmaps and recordings), used by 1 million websites. We then began to merge Hotjar with its sister companies, Contentsquare and Heap. I was responsible for the SMB and mid-market Digital Experience Analytics offering across those three platforms.
Perdoo is a goal management software helping orgs realize strategy through OKRs and KPIs. As Perdoo’s first PMM, I built the foundation for GTM and lifecycle: competitive intel, win/loss, enablement, sales confidence, positioning & messaging, and GTM processes.
Small Improvements is an ongoing performance management tool which supports continuous feedback cultures in 750+ organisations worldwide. I worked in a highly-collaborative three-person Marketing team, where my main responsibilities included product marketing, partnerships, performance marketing, and our social presence.
I worked in a marketing and communications duo to disseminate IES' research on employment and human resource management, and market the research and consultancy services of the Institute to potential and existing clients.