Austin, Texas, United States
I'm a seasoned Marketing and Product leader with 15+ years in leadership roles working with some of North America's largest brands in Digital Marketing, Loyalty, Innovation, Product Ownership, Strategy, Brand Positioning, and Copywriting. Using a collaborative approach, I build, inspire and motivate teams to align and achieve what can be viewed at times as the impossible. As a team leader and product innovator, I believe in failing small, failing fast, and failing forward to maximize success. I'm an award-winning, business-minded leader with a passionate, entrepreneurial spirit who believes that there is a profitable solution for every problem.
Leading the Digital Transformation of MBRP - one of the world's largest after-market exhaust brands - increasing its ARR from $70MM to $100MM in 18 months with continued growth at an average rate of 8% MoM.
Skout Deals is a revolutionary Smartphone App and Digital Marketing Platform to help businesses promote deals to nearby customers. Over 150,000 deals at 200,000+ locations across the US offered daily. Partnerships with Best Buy, Walmart, Whole Foods and more.
Director of Digital Marketing & Innovation Won the President’s Circle Award, the highest individual accomplishment at LoyaltyOne for Innovation, which recognizes an individual or team who co-creates innovative solutions with internal/external clients, consumers and business partners. Managed the development and implementation of a Mobile Wallet within an Innovation Lab that I spearheaded – enabling a one-tap delivery of payment, loyalty, and coupons – one of the first of its kind in the world at the time. Was also heavily involved in supporting the implementation of agile project design and delivery into the organization, leading to an increased time-to-market of ~ 30%. Director of Segment Marketing 1:1 Customer Marketing across 120 Retail Sponsors, managing $10M MarTech budgets to drive customer behaviours through uniquely packaged offer creation and messaging. Worked with Safeway, Sobeys, BMO, Shell, AMEX, Toys R Us, Rexall, RONA, Michaels, Metro, Staples. Director of Mobile & Digital Strategy Led the Vision, Strategy and Road Map for Mobile & Innovation across the AIR MILES Reward Program and its 120+ Retail Sponsors, including business plans, managing multiple external partners and vendors, securing resources across the organization, and obtaining budget approvals to align with the goals of the business. Director, Creative Strategy Led new business growth for strategic consulting and creative development with Premier Partners including Molson Coors, Tim Hortons, Walgreens, Safeway, AMEX, The Gap.