Dubai, United Arab Emirates
With over two decades of diverse experience in sales, management, creative content, digital advertising, music and event consultancy, I have had the privilege of leading commercial departments for numerous global brands, driving business growth and executing successful campaigns and events. During my first 10 years in Dubai, I oversaw the commercial departments of such reputable publications and digital products as Hello! Magazine, Whats On Dubai, Shortlist, Conde Nast Traveller ME, Hype Mixmag & Harpers Bazaar Arabia Art. During this time, I honed my skills in managing multi million-dollar digital sales teams as well as working on creative briefs for a diverse range of global brands, eventually culminating in the establishment of Mixmag UAE. During my career i have specialised in servicing the hospitality and events sector which is reflected in my roles, ranging from content strategy, managing million-dollar sales teams, strategising as well as excelling in presenting and servicing clients across all levels, from SMEs to global brands. In addition to my sales and creative background, I bring two decades of music & events experience to the table, including expertise in concept creation, market analysis, talent booking, event marketing, budgeting and execution as well as having over 40 releases under my belt and running a record label.
www.mixmaguae.com
Orchestrated highly successful video marketing campaigns for esteemed brands such as Mamas & Papas, Hilton Hotels, Jaguar, Rolls Royce Mayfair, Land Rover, and numerous SMEs. I also have an events side of the business and served as an adept events consultant for numerous clients around the UK, Middle East & Europe. I specialise in concept creation, budgeting, talent booking and marketing, having executed numerous large-scale events and festivals for my clients.
As the leader of field sales operations in the Northern UK territory for Quandoo, a prominent restaurant booking App operating in 11 countries, I played a pivotal role in driving its sales success. The company, originally a tech startup, was acquired for €200 Million and has since facilitated reservations for over 250 Million diners. In my capacity, I was entrusted with overseeing a team of 14 Sales Managers across 14 cities, directly reporting to the VP of Europe. Demonstrating adaptability and strategic vision, I successfully doubled the size of my field sales team in less than a year to accommodate my territories rapid expansion. My role extended beyond mere management as I actively contributed to recruitment efforts, excelling as a mentor in a predominantly new business-oriented environment. Navigated the challenges of leading a remote digital sales team, I ensured it sustained high performance through effective mentoring and continual refinement of the entire sales process. My leadership not only supported the growth of Quandoo UK but also contributed significantly to the evolution and success of the company in the highly competitive hospitality marketing & SaaS sector.
Led and managed a dynamic digital sales teams, achieving direct responsibility for generating annual revenue exceeding $8 million. Pioneered and executed high-value advertising partnerships with major brands, diversifying revenue streams and spearheading various marketing initiatives to enhance brand visibility among consumers. Innovatively expanded the business by creating multiple spin-off products, events, and awards. As a strategic project manager, successfully secured and sold event sponsorships with my team for Shortlists awards in Dubai, contributing to the business's growth and prominence. Developed and nurtured robust relationships with senior decision-makers within the UAE hospitality industry, solidifying the company's position as a trusted and preferred partner in the region.