Mark Philipp

Head of Content Marketing & Social Media @Eurowings | Creative Content | Social Performance & Management | Teamlead

Cologne Bonn Region

About

- more than 15 years experience of shaping Digital Marketing, Communications and Social Media Marketing in the travel and aviation industry - as a leader and as a creative mind. - Launched, developed and scaled up E-Mail Marketing/CX Automations and Social Media with impact on brand & performance für Germanwings and Eurowings Aviation incl. Strategy, Team & Operational Set-Up - Creative Content & Campaigns to drive brand awareness, engagement & performance - Shaped the Brand Personality on Social Media as both an emotional connector to the brand and a differentiator in the aviation industry - Developed a creator-driven approach to Social Media Marketing and a hybrid operating model with a strong inhouse execution and creative stream

Experience

  • Eurowings (Full-time · 13 yrs 6 mos)
    • Head of Content Marketing & Social Media
      Sep 2021 - Present · 4 yrs 10 mos

    • Head of Direct Marketing & Social Media
      2013 - Aug 2021 · 8 yrs 8 mos

  • Germanwings GmbH (Full-time · 9 yrs 1 mo)
    • Team Lead Direct Marketing
      2007 - 2012 · 5 yrs

    • Senior Manager Online Sales
      2005 - 2007 · 2 yrs

    • Content Manager
      2003 - 2005 · 2 yrs

  • Online Editor at New Taste Media & Entertainment GmbH
    2002 - 2003 · 1 yr