United Kingdom
After living and breathing creative advertising solutions at the very top level for the last 20 years, I now think of myself as a Creative Businessman. That’s what being an award-winning CD in the UK, Australia, Asia and Europe has made me. Working on some of the world’s biggest brands, for some of the industry’s biggest advertising agencies such as DDB London, McCann, BATEY, FCB, MOJO, Y&R, JWT (Sydney and UK/Europe), LINTAS and GREY - I’ve also successfully run my own creative agencies in Sydney. Most noted of these was The Takeaway - Australia’s first full-service agency with an openly published menu of disciplines and costs - and its philosophy of ‘Quick, Quality Creative’ thinking. I believe creativity to be today’s most potent fiscal tool and have been a regular member and tutor training young talent to be also as commercially savvy as they are creative. For the last five years or so, I’ve been the Head Chef and Chief Bottle Washer of my own global creative consultancy called BrandTail and founder of HercuLees – a unique ideas and implementation group, that treats impossibility as its specialty. Recently I spent a year-long creative sabbatical back as CD/Head of Copy of Momentum Worldwide, working predominantly on the global NESTLE'/NESCAFE' out of Geneva, and as a consultant Global CD for BBDO Sydney, working on Pepsi and their worldwide Whiskas account. Working anywhere the work takes me - in particular the UK, Europe, Australia and Asia - I’m the thinker you can turn to, to solve the one brand or business issue that’s keeping you awake at night. Over the years, I’ve won numerous communication and effectiveness awards - One Shows, Cannes, Clios, Effies, London Internationals, etc - though I’ve yet to write The Best Ad in the World. Which is the one thing that still gets me up in the morning.
INTRODUCING HERCULEES. Never since before the onset of the Industrial Revolution have more things been more alike. Sitting squarely in the middle of this parity paradigm are today’s marketers – tasked to produce more sales for far less budget than they’ve ever had before. Is it any wonder that amidst the most alarming economic swings the world has ever seen, more and more of these clients are looking to spend their money on advertising and not on agencies? Outside of the outlandish cost (in both time and money) of finding and hiring one, most clients think that agency networks, are not works. Which is where HercuLees comes into its own. Designed to overcome the ‘quick, quality, cheap – pick one’ conundrum, HercuLees filters every project through a rare lens of tried and tested creative excellence, experience and expertise, making the impossible instantly more doable, affordable and memorable. Simply because we never hire or commission anyone, who doesn’t have at least ten years in the industry and a swag of awards, or super-effective case studies in their bag. These are people that are so good at what they do, they work for themselves, rather than make Maurice, Charles, Martin and John even richer than they already are. So if you’re a client (or an agency head) with an urgent, need-it-yesterday advertising project – On, or Offline, TV, Digital, Print, Activation, or Event - with limited time, a finite budget and are surrounded by people who are more used to rubbing their chins in worry, rather than their hands in anticipation, then you should get in touch today. And ask for HercuLees – where impossibility is the specialty.
BrandTail blurs the lines between traditional advertising silos - understanding that great brand creates great retail and vice versa. Drawing on a wealth of experience and expertise, this unique communications company offers clients 'Quick Quality Creative Thinking' across an entire suite of communication disciplines and channels. Whatever the size of business - be it Coco the Clown or Coca Cola - BrandTail works to a set menu of costs, that guarantees its clients great work on brief, on time and on budget.
WE'RE AUSTRALIA’S LARGEST INDEPENDENT NATIONAL AGENCY NETWORK. With offices in Sydney, Canberra and Melbourne, we have strong national resources and expertise, with committed local partners who own and run each agency personally. A true ‘one stop creative shop’ that seamlessly delivers creative, innovative and highly effective TTL advertising, branding and digital communication solutions, ZOO group prides itself on creating clever, compelling work that moves people. With over two decades of experience dealing with both business and government – here and overseas - we are run by some of the most awarded, experienced and recognised people in the industry. WHAT MAKES US BETTER? All agencies are not made the same. ZOO group is a unique, boutique agency network, with the best of all a multinational can offer, alongside the flexibility, agility. autonomy and creativity of a true independent. Our focus is on having the best brains in-house - a cohesive team of expert Creative, Strategic and Production people - who have extensive experience working with the best suppliers and contractors to bring each brand idea to life. The benefits to our clients are: 1: Outstanding creative, on time, on budget. 2. More energy devoted to creative thinking, strategy, planning and research and less time wasted running large, unwieldy in-house teams. 3. Greater emotional ownership, connection and accountability to the work and results. 4. Lower costs. WORK HARD AND BE NICE TO PEOPLE. It’s a simple philosophy, but one we try to live by every day. As the guiding light of the group’s five core values – consideration, ambition, innovation, pride and honour – WHABNTP helps us navigate our way through both growth and crisis.