Greater Bournemouth Area
Nineteen years experience working within the highly competitive and regulated Financial Services industry driving commercial growth within both Marketing and Sales. A dynamic, innovative and ambitious marketing professional who relishes a challenge and always looks to make a difference. Consistently demonstrates a 'can do' attitude to overcoming marketing challenges to deliver great commercial results. Instrumental in working across multiple brands to deliver profitable multi-channel integrated marketing strategies to attract new customers, maximise retention and exploit cross-sales opportunities. A proven track record in managing significant marketing budgets, leading many complex campaigns simultaneously and exceeding sales and profit targets. Broad management experience spanning strategy planning, people, campaigns, media, agencies, suppliers and projects. Passionate about the power of marketing and seeing things from a customer perspective. Takes pride in personal development; innovation practitioner and graduate of the IDM.
A leading role in the P&L commercial marketing team managing existing trading channels and leading an innovation approach to develop and deliver new opportunities to drive commercial and customer growth across new business and renewals.
A key role within the Insurance Broker Marketing Team, responsible for driving commercial performance by using expert knowledge of performance levers, identifying areas for optimisation and implementing change. Worked collaboratively with senior stakeholders from across the business to develop a pipeline of initiatives based on actionable customer and business performance insight to drive performance improvements across all customer contact renewal channels. Responsible for optimising the digital renewal journey and introducing new activity to maximise customer lifetime value whilst delivering best in class customer outcomes.
Responsible for driving the commercial performance of this business critical channel, delivering significant new business customers, income and retention in order to drive sustainable and profitable growth. A highly commercial role working in collaboration with Head of Digital and Commercial Lead as well as cross functional teams spanning Sales and Service, Pricing, Underwriting, IT to develop and execute coherent plans and initiatives that optimised trading performance and exceeded business commercial priorities and objectives.
Responsible for leading the identification, development and communication of new product / customer value propositions to help the Ageas and Rias general insurance products standout in the market. Key role in developing a roadmap of new and enhanced propositions and offers tailored to the needs of specific target markets, customer segments and channels to support the achievement of business targets. Encompassing complex cross functional project delivery building and leading virtual teams across the business.
Responsible for the delivery of an insight driven cross-sales strategy to increase multi-product density and LTV of the existing home and car insurance customer base. Achieved strong commercial performance, exceeding overall cross sale budgeted sales targets by 125% in 2016.