Munich, Bavaria, Germany
I help digital consumer companies in the wider food, retail, and health space find and fulfil their purpose — to grow fast, build trusted brands, and reach sustainable profitability. I do this as an executive leader (Rohlik Group / Knuspr.de / Gurkerl.at, Amazon), strategy consultant (Oliver Wyman), advisor (Töpfer), and mentor for startups. Over the past 20 years, I’ve built and scaled teams, ramped businesses from idea to impact, and helped organizations turn vision into strategic advantage. My leadership philosophy combines strategic clarity with entrepreneurial drive and human empathy. I thrive where purpose meets customer centricity — and where growth is paired with long-term sustainability. An engineer by heart (and degree), I love creating things — in business and in life. Cooking is my lifelong passion. I enjoy woodwork and restoring a century-old house with wood, clay, and modern tech. I’m a curious learner, intentionally picking up new skills every year — through training, books, or just trying things out. I’m currently completing certification in Integrative Nutrition Health Coaching, deepening my interest in the intersection of health, food, and science. I practice the four pillars of longevity to keep my energy high, with extra focus on nutrition. Simple routines, habit stacking, and real data help me progress. I’m a husband and father of three. We love time outdoors and travelling to laid-back places. I don’t seek the public stage yet enjoy sharing ideas at events such as the K5 Future Retail conference, or in podcasts like StartUp Insider, Kassenzone, and ChefTreff podcasts. And connecting with people who share a passion for purpose-driven business, food, health, and longevity.
Managing Director of the legal entities for Germany & Austria - Development, expansion, growth and P&L results of the Knuspr.de and Gurkerl.at services and their organization (up to 1000 FTE, direct & indirect) - Integration of the company Bringmeister incl. its services in Munich (Nov 2023) & Berlin (April 2024) - Launch of the Knuspr service in Berlin (April 2024) - Re-launch of the Gurkerl service in Vienna with extended FC, assortment & service offer (Sept 2024) - New partnerships (development, negotiation and launch; e.g. Knuspr-on-Amazon, Nov 2024) - Restructuring of the DACH organization with its locations in Munich, Vienna, Frankfurt and Berlin - Increase in service quality (NPS 85+, DISQ Best Online-Shop 2024), customer & sales growth (fastest in DE in grocery delivery segment) and profitability (profitable in Munich since end of 2024)
Member of the Executive Board of Rohlik Group, responsible for the Commercial function - Commercial strategy, guidelines, tools, P&L results (product margins, shrink/waste, advertising revenue) and operational KPIs across the 5 Rohlik countries (CZ, HU, AT, DE, RO) - Management of the central Group Commercial functions, incl.: - Private Label development & sourcing, incl. launches of c. 150 new PL products in four new brands - Group purchasing of strategic assortments, incl. setup of a Group Buying Office with central logistics (from Nov 2023) and development of international trading partnerships - Commercial Excellence, across Assortment (goals, processes & tools), Pricing (new auto-pricing system from July 2023), Promotions (results, new promotion types), Supply Chain (SCM automation) and Advertising (Ads & Insights for partners, Rohlik Media from April 2024) - Commercial Tech Product Development for internal systems and external service features (e.g. promotion types, price presentation, ads formats)
GM for the grocery delivery Retail (Fresh, Prime Now) and 3P (Grocery marketplace) services in DE - Business, strategic, organizational and P&L responsibility - Direct team of >70 FTE across central Product, Program, Buying, CM, SCM, Marketing, 3P functions - Launch of store-based 3P marketplace business with partner grocer in central DE - Retail & 3P service transition on new tech environment with enhanced CX and hybrid delivery model - Prime Now service deprecation & customer transition - 10-year DE Grocery strategy (signed-off by Amazon WW Consumer SVP) - Agile service changes during the pandemic
General Manager for Chilled/fresh/frozen (CFF) categories - P&L responsibility (c. 60% of total business revenue) with team of up to 25 FTE - CFF, organic & specialty and wholesale business; pan-EU relationship for multiple FMCG companies - Retail launch readiness leader for Fresh Berlin, Munich and Hamburg launches - Fresh & Prime Now merger & re-org; led 2nd gen business model design (‘Ultra-fast Fresh’)
Pre-launch phase, responsible for planning & launch readiness of: - Category Chilled/ frozen/ perishables, organic & specialty assortment, wholesale partners - Retail processes incl. assortment plan, supply chain systems, Chill chain & shelf life configuration - Category org setup incl. hiring, management & development of 12 FTE team
Associate Partner / Principal in Retail & Consumer Goods and Digital practices Responsible for client relationship, business development and project delivery at several leading retail & multi-channel companies in DE and BENELUX
Senior Associate / Engagement Manager (since July 2011) in Retail & Consumer Goods practice - Project manager for teams up to 15 consultants for European clients and project scopes (UK, DE, DK, BENELUX, RU, CH) with strong analytical and implementation focus and performance-based revenues - Earlier projects also in transportation, automotive, and IT/communication sectors - Exit in May 2013 to work full-time on start-up
eCommerce grocery delivery Startup with innovative logistics and superior customer value proposition - Business design involving strategic partners and service providers for fast scaling - Pilot-ready with pre-signed warehouse, wholesaler and local suppliers - Investment contracts negotiated ready-to-sign with one strategic and one private investor