Mark Heinen

Public Company CFO | Capital Markets, deSPAC & Strategic Transactions | SaaS, Digital Health & Technology | Board & Investor Relations Leader

Plano, Texas, United States

About

Public company CFO with more than 30 years of finance leadership experience guiding technology, SaaS, digital health, and aviation companies through capital markets transactions, public company transformations, M&A, and growth initiatives. I specialize in situations where companies are navigating deSPAC transactions, reverse mergers, capital markets execution, or transition to the public markets, often in pre-revenue or scaling environments. Throughout my career, I’ve repeatedly stepped into roles requiring governance enhancement, liquidity strategy, and financial infrastructure buildout. I serve as a trusted advisor to CEOs and Boards, partnering on capital allocation, financing strategy, and corporate development. My experience includes leading investor relations, engaging institutional investors, and building finance organizations capable of supporting public company requirements. Selected experience includes: Leading multiple deSPAC transactions and public market transitions Executing reverse mergers and strategic combinations Structuring venture debt and convertible financing Implementing ATM and shelf registration programs Building SOX-ready governance and financial reporting frameworks I am particularly interested in: CFO roles in small-cap or emerging public companies Situations involving capital markets, transactions, or strategic transformation Board and audit committee roles where financial, governance, and capital markets expertise are valued

Experience

  • Chief Financial Officer at Volato
    Nov 2023 - Present · 2 yrs 8 mos

    Led company through deSPAC transaction and public market transition Executed merger with publicly traded company Structured convertible financing to support capital strategy Built finance, tax, and internal audit functions for public company operations Led investor relations and institutional engagement Advised CEO and Board on capital allocation, financing strategy, and corporate development Guided Board on audit committee governance and public company requirements

  • Chief Financial Officer at Better Therapeutics
    2021 - Nov 2023 · 2 yrs 11 mos

    • Work with advisors and attorneys to prepare for an initial public offering • Provide support for company’s first audit

  • SVP, Global Corporate Controller at Trintech
    2020 - 2020 · Less than a year

  • Interim CFO at Trintech
    2019 - 2019 · Less than a year

    • Direct and manage the Company’s accounting, revenue operations, FP&A, treasury, tax, legal/contracts, human resources, facilities and recruiting functions • Manage multiple process improvement/automation initiatives, including: early implementation of ASC 606; IP migration; process automation for accounts payable and sales tax reporting; Salesforce to NetSuite integration; legal/contracts request integration with Salesforce.com and cash flow forecasting • Hired and developed leaders in the finance, accounting and legal departments to support the growing business while maintaining the positive corporate culture • Drove the implementation of a standardized collections process to improve cash flows

  • VP & Global Controller at Trintech
    2017 - 2018 · 1 yr

    • Direct and manage a diverse group of teams, including revenue operations, general accounting, FP&A, treasury, tax, legal & contracts and facilities • Work cross functionally to develop quarterly operations reviews and monthly leadership meetings • Actively engage with executive leadership on multiple projects • Strategically hire externally and mentor/develop internally to build an effective and cohesive general and administrative team • Integrated a foreign acquisition • Facilitated diligence and sale of company to new private equity owners