New York, New York, United States
"Mark DiMassimo is a stellar writer and an idea volcano. If brainstorming was a sport, he'd be a first draft pick." - Dan Heath, bestselling co-author of Reset, Made to Stick, and Switch: How to Change Things When Change is Hard. "Manhattan's Idea Volcano," Mark DiMassimo is the founder and creative chief of DiGo (DiMassimo Goldstein, digobrands.com), the industry-leading agency in behavior change marketing, which he founded in 1996 in New York City and has appeared on Inc Magazine's list of America's fastest-growing private companies four times and been named an Adweek Gold Best Agency. As an expert and author on positive behavior change marketing, DiMassimo speaks about the intersection of advertising and branding with pop culture, frequently contributing to CNBC, CNN, Bloomberg, FoxNews, Fox5NY, and other media. DiMassimo's ideas and creative work have helped build dozens of major brands that are pioneers in their respective categories. He was named a “Future 50 CEO” by SmartCEO magazine four years in a row, was profiled in the New York Times bestselling book, "Leadership Secrets of the World's Most Successful CEOs", and his work has won numerous Effie Awards from the American Marketing Association, among a slew of other awards for excellence in advertising creativity. Mark's passion for behavior change transcends his client work. Currently, he serve as Creative Advisor for the brand, advertising, and behavior-change marketing for the non-profit Partnership to End Addiction, which uses behavior-change marketing to help families overcome addiction and substance misuse. He served as an advisor to crypto-asset broker, Voyager, a double unicorn and currently serves as an advisor to Minded, one of many companies working to address America's mental health crisis. DiMassimo served for six years on the Board of Trustees of Rare, a global nonprofit conservation organization that leads behavior change marketing innovation to help humans and nature thrive. Outside of the office, Mark has served as professor of advertising at the School of Visual Arts New York City (SVA NYC), taught Integrated Marketing at NYU, and guest-lectured at Columbia University, among others. DiMassimo is married to a smart woman and has three savvy sons. Specialties: growth strategy, brand planning, advertising, design, brand advocacy, word-of-mouth, social, digital, direct response, media planning, public relations, non-traditional marketing, tap water, advocacy, social marketing, growth, entrepreneurship, behavior change marketing, AI innovators.
Legendary brand builders choose DiMassimo Goldstein (DiGo) to help them discover and amplify the IDEA that changes everything. Trusted by sophisticated marketers and committed change agents to understand complex situations quickly and to bring forward highly effective creative solutions, DiGo helps life-changing brands grow by helping people make more inspiring decisions and form more empowering habits. The brand, advertising, and design agency’s clients, from start-ups to blue chips, have built legendary brands that inspire action. DiGo is applied behavioral scientists, brand planners, designers, writers, art directors, marketers, data storytellers, technologists, social and digital media experts, project managers, producers, artists and brand leaders – all of them change agents. Clients include WW (Formerly Weight Watchers), HelloFresh, Samsung, Echelon Fitness, Partnership to End Addiction, Netflix, Salesforce, Shutterstock, PenFed, Wildlife Conversation Society/Bronx Zoo, CVS Health, K12, thinkorswim/TD Ameritrade, among others.
To End Addiction, Start With Connection. We're getting seriously creative about ending the other pandemic.
The largest public service advertising campaign ever. The most important behavior change issue facing our nation today. Recruiting and chairing the team that will develop the creative to help parents fight and win. Partnership > Opioids. We will prove it.
Leading the single largest public service advertising campaign ever, with some of the top creative leaders of our industry. Review, edit and approve most of our nation's anti-drug abuse advertising.
Pioneering platform addressing the mental health needs of women. Continues to improve lives post sale and merger.
Early Investor and Advisor to this pioneering Crypto Assets Broker.
Leading this advertising portfolio course for Juniors and Seniors: Advertising - The Real World -- People often say, "Just wait until you get out in the real world." Why wait? Gain experience in the creative department of a thriving, creative advertising and design agency. Meet and work with creative directors, copywriters, designers, art directors, planners, account managers, media people, producers and even clients. Solve real-world problems for real-life clients. Work under tight deadlines. Work on more than one problem simultaneously. Work with incomplete and contradictory information. Compete for business. Pitch to a real client. Send back a brief for a rewrite. Lead question-and-answer sessions with the pros. Find out what it's really like inside the pressure-cooker of a working agency. And, most of all, learn how to create winning work despite all the challenges.