Netherlands
As VP of Sales Performance at Kurita Europe Group, I focus on supporting and coaching sales teams to achieve and sustain excellence. By driving the disciplined adoption of the Kurita Way sales process and Strategic-Conceptual Selling methodology, I ensure consistent, impactful use of best-in-class sales tools. My mission is to empower teams to deliver measurable results in alignment with organizational goals. With over a decade of leadership experience across sales and development roles, I am committed to fostering growth, innovation, and collaboration. My expertise includes leadership, sales, and e-learning, and I leverage these skills to create strategies that drive team performance and align with Kurita Group's vision for operational excellence.
Supporting and coaching our sales teams to achieve sustained performance by driving effective use of best‑in‑class sales tools. Ensuring disciplined, consistent adoption of the Kurita Way as the sales process and Strategic–Conceptual Selling as the guiding methodology.
• Lead the Learning & Development organization for the Kurita West Division, driving strategic initiatives. • Develop and implement a comprehensive L&D strategy that increase employee engagement and retention. • Foster a culture of continuous learning through personalized development plans aligned with Kurita’s values. • Collaborate with cross-functional teams to create impactful training content that meets market demands.
• Spearheaded the Kurita AquaChemie organization in the GCC, overseeing HR, Finance, Operations, and Sales. • Drove a 400% increase in business profit and a 50% growth in full-time employees over three years. • Enhanced operational efficiency by optimizing people, systems, and organizational structures. • Established Kurita AquaChemie as a recognized supplier among major customers in the GCC region. • Part of and leading the Board of Directors
Key Tasks & Responsibilities • Leading and managing the Dutch Sales Team in offering intergrated safety solutions . • Main markets served: Chemical Oil&Gas Energy • Currently in the process of creating a winning and high performing sales team. • Targeting for significant growth in topline revenue for FY2019 vs FY2018. • Part of the Dutch Management Team of Total Safety B.V. Results: • Result 2019: Healthy growth achieved at >17% YoY rate • Many new customers booked in 2019 • Participated in tradeshows and network events increasing name awareness of Total Safety
Improving results of commercial departments by analysing/optimizing; People, System, Organization (Interim) Management
Key Tasks & Responsibilities • Responsible for the markets: Food & Beverage, Institutional, and Manufacturing in the Netherlands • P / L responsible • Lead / Manage team with 15 FTE Main results • Development and growth of team members through coaching and directing • Successful transformation of the team to sales focussed (from account management focused) • Revenue growth in 2017 of 10% • Year-on-year % Operating Income improvement
Managing product management department in Middelburg and responsible for selling byproducts
Department with originaly 12 FTE. With the economic down fall reduced to 8 FTE. Major accomplishment is to keep output at the required level with the revival in 2010. This is achieved to manage department on KPI and using scorecards.
Manager of PM department with 3FTE. Major accomplishment is increasing the sales revenues- and securing off take of by products.