Mark Cochran

Revenue Strategy and Operations Manager at Sourcegraph | Salesforce | Forecasting & Sales Comp | GTM Systems Builder

Waterloo, Iowa, United States

About

I build the revenue infrastructure that lets sales teams operate with clarity and confidence - from forecasting models and compensation design to Salesforce architecture and GTM process. I thrive at the intersection of complex business problems and practical solutions - translating what sales leaders need into systems and processes that actually work. Core areas: Salesforce Admin, Sales Forecasting, Compensation Design, GTM Systems, Outreach, Tableau, Revenue Analytics

Experience

  • Revenue Strategy and Operations Manager at Sourcegraph
    May 2026 - Present · 2 mos

  • Revenue Operations Manager at Roboflow
    Nov 2025 - May 2026 · 7 mos

    - Built RevOps function from the ground up including Salesforce process design, lead routing, comp plans for 10 roles, and books of business for two sales teams - Designed and deployed ICP framework for SDR team and guided GTM hiring plans alongside sales leadership - Evaluated and implemented multiple RevOps tools, leading end-to-end vendor selection and onboarding - Developed dashboards and reporting infrastructure to support forecasting, pipeline visibility, and executive reporting

  • VelocityEHS (Full-time · 3 yrs 5 mos)
    • Senior RevOps Data Analyst
      Mar 2024 - Nov 2025 · 1 yr 9 mos

      - Owned end-to-end global sales compensation for 60+ sellers across the full lifecycle - quota planning, modeling, and payout execution - delivering on-time and accurate commissions for 30+ consecutive months - Led forecasting, territory design, and pipeline health initiatives in partnership with Sales, Finance, and GTM leadership - Built executive-facing performance dashboards in PowerBI and Excel supporting QBRs and strategic planning - Maintained CRM data integrity across Salesforce and Outreach to improve forecasting accuracy and operational efficiency

    • RevOps Data Analyst
      Jul 2022 - Mar 2024 · 1 yr 9 mos

  • Founder at Isthmian Gaming
    Nov 2023 - Oct 2025 · 2 yrs

  • Sales Analyst at NeuGen
    May 2021 - Aug 2022 · 1 yr 4 mos

    Operate as a Salesforce Administrator with the primary responsibility of supporting Sales initiatives Create reporting dashboards in PowerBI and Salesforce to showcase leading indicators and improve sales management processes Design and optimize workflows by using Salesforce automation tools Coordinate adoption of sales processes within Salesforce Improve data integrity through automation and adoption. Analyze market data to put forth recommendations for focus territories and initiatives