London, England, United Kingdom
I am a dedicated and highly versatile senior creative with a 20 year proven track record in creating and delivering Video, Live Production, Events and Social Content. I have a breadth of experience in building and leading large teams, working with multiple partners, and solely producing projects. I excel at delivering clear and creative branding with tangible metrics-driven results. While doing this I develop close working relationships with clients and always aim to exceed expectations.
Oversaw a busy creative production team, in both the UK and US, totalling over 40 in-house staff. KEY ACHIEVEMENTS BAFTA Games Awards 2021 & 2022 🏆🎉🕹️ Produced their first remote show whilst optimizing the format to bring in their biggest ever viewership. We took these learnings and produced the celebratory return to an in-person event in 2022. Red Bull Racing Season Launch 🏁🏎️💻 Produced and distributed the RBR season launch. This included a set build at RBR’s facilities and a full studio setup. 📱 6,400 platform destinations (World Record) 👀 5.77m live views (9.2m total) 🪟 121m live impressions (331m total) 👍 Trending #1 on Twitter and YouTube WitcherCon Netflix x CDPR 🧙♀️📺🎮 Netflix and CDPR engaged us to produce a studio show under Covid restrictions. Our expertise in gaming, streaming and production enabled this to become a global success. Xbox x Bethesda Games Showcase 💚🌠 A 10 year working relationship with Xbox continued as we produced the first Xbox x Bethesda Showcase and then the highly anticipated return to Gamescom for an extended live show. Xbox On 💚🎮 Oversaw the continued growth and expansion. 📱 Launch of TikTok channel, the fastest growing Xbox UK social channel 🌏 Launch of localized content for international markets 💻 Launch of Twitch channel with daily streams Charlotte Tilbury 💄🕹️ Partnered with Charlotte Tilbury to help them enter the gaming space in an authentic and engaging way. 👀 Identifying relevant influencers to collab 🗓️ Building a weekly Twitch streaming schedule 🤩 Recruiting on-screen talent 📹 Overseeing video and live production 🤝 Managing partnerships such as BAFTA
Producer and Account Director across multiple projects. Key clients include; Xbox, Ubisoft, EA, Frontier. Responsible for; new business, account management, creative and strategic planning and overseeing production and delivery at this award-winning creative agency. 🏆📈🌱 KEY PROJECTS 🏁🚗FORZA RACING CHAMPIONSHIP Responsible for the creative and execution of video content for Xbox for their flagship Motorsports series. This involved shooting content around the globe, often at short notice. A combination of player interviews, track-based stunts and slick promos built excitement for the series. 🎮💚 XBOX ON Oversaw the creation and launch of the Official UK Xbox YouTube Channel with daily content and livestreams. This involved working with multiple stakeholders across the UK, EMEA and Global channels to produce 488 videos and 138 livestreams in the 18 month launch period. This role involved; 🔎 Recruitment of on-screen talent 📈 Strategic content planning 🎨 Branding look and feel ✅ Editorial overview from a creative and brand perspective 🤝 Proactive interaction with both external and Xbox/Microsoft channels to source opportunities RESULTS ⬆️ 253% increase in subscribers ⏱️ 2040% increase to 8.3 million minutes watch time 🗣️ 5,786% increase in user comments 🥜😂 #FEELING NUTS/AWARENESS CAMPAIGN Check One Two had the bold and noble aim of eradicating testicular cancer as a cause of death for young men and came to us to produce viral content to reach out to this hard-to-capture audience and getting them #Feelingnuts. We brought on board some of the best comedy talent, YouTube, Vine and Instagram influencers with celebrities like Hugh Jackman, William Shatner, Ricky Gervais, Jamie Oliver and Cara Delevingne joining in. 🌍👀Reached over 750 million people globally
Overseeing the running of video production, focusing on creativity, innovation, client presentation and pitching. Key player in building and delivering communications strategies. The role involved creating and developing projects and providing pro-active client servicing whilst ensuring profitability. Clients include; Penguin, Disney, Tomy, Channel 5 and Global Television.
Oversaw the running of a digital production agency. Responsible for hiring staff and nurturing their professional development. Managed the schedules and budgets of multiple projects to ensure delivery, profitability and client satisfaction. Clients include LeapFrog, Turner, MTV and Macmillan. Directed shoots, graphics, animation and audio work. Responsible for Ofcom, Clearcast and clearance procedures.
Responsible for developing, writing, shooting, editing and creating graphics for taster reels/pilots. As the creative lead I spotted emerging trends, focused creative development and pitched to leading broadcasters. Won commissions from BBC, ITV, FIVE, Nickelodeon, Discovery, Jetix, Trouble and Living TV. Responsible for casting and talent spotting.