Zürich Metropolitan Area
My mission is to help tech leaders turn partnership chaos into clarity, alignment, and growth. Strategic partner marketing leader with 20+ years of experience in driving ecosystem growth, GTM alignment, and partner-led acceleration across EMEA and APAC. I specialise in translating complexity into clarity and building marketing programs that deliver measurable impact. Throughout my career, I’ve led global alliances, developed partner enablement frameworks, and driven scalable co-marketing strategies for enterprise software, SaaS, and cloud-based solutions. My approach blends strategic vision with operational excellence and a people-first mindset. I believe that partnership success is rooted in trust, storytelling, and execution — and I’m passionate about creating programs that connect vision to value. In 2025, I joined Hyland as Senior Partner Marketing Manager, EMEA, where I’m focused on scaling our partner ecosystem across the region and supporting Hyland’s vision for AI-powered content innovation. It’s an incredible time to be part of this transformation — and I’m here to help lead it from the partner lens.
🔹 Focus: ✔️ Leading partner marketing strategy and execution across EMEA to accelerate growth, strengthen ecosystem impact, and support Hyland’s vision for AI-driven content innovation. ✔️ Collaborating with cross-functional teams to align go-to-market initiatives, drive partner enablement, and deliver measurable commercial outcomes. ✔️ Focused on building strong regional partner relationships, elevating Hyland’s brand presence, and contributing to long-term strategic growth across the region.
🔍 Took time for professional development and strategic exploration while preparing for the next chapter of my career. 🔹 Achievements: ✔️ Completed certifications in Cloud (Azure, AWS), AI, and digital transformation. ✔️ Deep-dived into EMEA GTM trends, partner-led growth strategies, and AI content enablement. ✔️ Engaged in strategic dialogue with SaaS, AI, and cloud leaders across EMEA. ✔️ Built scalable partner enablement frameworks and content planning templates. ✔️ Refined my approach to ecosystem alignment and commercial storytelling. 🔗 This period provided the space to sharpen my expertise and transition with intention into my current role at Hyland.
🔍 Turning Fragmented Partner Ecosystems into High-Growth Engines across EMEA and APAC. Built and scaled Lexmark’s global strategic alliances from the ground up — helping transform partnership chaos into clarity, alignment, and $50M+ in net new revenue. Led the design and implementation of repeatable co-sell frameworks, onboarding systems, and performance dashboards. Partnered with product, sales, and marketing to align goals and reduce friction across the ecosystem. 🔹 Achievements: ✔️ Turned a disjointed alliance model into a scalable GTM engine, driving $50M+ in partner-attributed revenue. ✔️ Reengineered joint-selling motions, increasing conversion by 22% and reducing cycle time by 18%. ✔️ Enabled 150+ global partners, aligning execution through frameworks, co-marketing, and onboarding programs. ✔️ Built Power BI/D365 dashboards to track attribution, engagement, and deal velocity in real time. ✔️ Doubled partner-attributed revenue in 12 months by aligning internal and external stakeholders at the executive level.
🔍 Bridging Marketing, Product, and Partnerships to drive $10M+ in New Pipeline. Led GTM strategy for Lexmark’s software portfolio across EMEA, focusing on partner-driven campaigns, product-market alignment, and field enablement. Helped transform siloed product launches into synchronized, insight-led GTM executions — creating trust across sales, product, and partners. 🔹 Achievements: ✔️ Generated $10M+ in pipeline by aligning GTM execution with partner and sales priorities. ✔️ Reduced project turnaround by 15% via agile campaign leadership and cross-functional team management. ✔️ Increased partner collaboration by 20% through segmentation-based marketing and co-branded campaigns.
🔍 Laid the Foundation for Lexmark’s Partner Ecosystem across EMEA. Held a series of progressive roles in marketing and product leadership, supporting Lexmark’s growth into new markets and partner channels. Helped shift from tactical product marketing to strategic ecosystem thinking. 🔹 Achievements: ✔️ Launched solutions across multiple EMEA markets, supporting early-stage ecosystem expansion. ✔️ Partnered with product and sales to align messaging, go-to-market timing, and partner enablement. ✔️ Built cross-regional GTM campaigns that improved launch performance and partner trust.