Hazlemere, England, United Kingdom
A customer centric, commercially driven Ecommerce professional with over five years experience across various digital disciplines. Specialities include: Trading and commercial strategy, CRO, Personalisation, Digital merchandising, Data analysis, UX, Content strategy, Paid search, SEO, Video marketing, Team building, People management, Innovation.
Successfully delivered a corporate culture film that was screened to over 1000 employees. - This project sourced footage from all business locations around the world. - Utilised multiple languages. - Was delivered from conception to screening within 4 weeks. Formulated strategy and roadmaps to complement wider business objectives. Utilised analytics and qualitative data platforms to create purposed video content for multiple brand websites. Managed two direct reports creating video content across various brands and channels. Significant contribution to infrastructure projects included the UX, design, coding and content creation of an e-learning experience to enhance one of our core brand’s affinity with new and existing customers.
Working within the customer experience department. Core responsibilities were to produce and develop support based video content for the Host Europe Group customer base. Day to day tasks included the creation and optimisation of customer support articles and video content, managing and developing a Junior Video Producer and reporting on content metrics to action insight gained from analytics.
Successfully managed the development of the company’s bespoke customer service platform. Utilised a custom built CMS to create and maintain customer support content across multiple brands. Introduced a support video content strategy to the 123 Reg support center. This was achieved within the first three months of my employment.