Madison, Wisconsin, United States
A leader, with a proven ability to increase the bottom line whether through direct sales, leadership of a team or successful integrating a marketing campaign down to the smallest detail. A passionate good thinker who is able to ask strategic questions and who enjoys contributing to employee development programs. Grateful for all the opportunities I've had and all the great people I've been able to work with. Specialties: Project management, marketing plan development, training and engagement culture development programs, advertising and public relations 'know how' are just a few of my strengths. Hard working and creative.
Vita Plus is an employee-owned corporation serving livestock producers with customized nutrition and management expertise throughout the upper Midwest. Responsible for the establishment and execution of marketing goals. Primary objectives include promoting the Vita Plus brand and image, managing customer-facing communications, social media platforms, executing events along with the production and implementation of field driven marketing functions. Lead marketing services team. Contribute to overall design and implementation of various culture and employee development training efforts.
Agri-View is Wisconsin's largest weekly newspaper and part of Capital Newspapers with readers throughout the Midwest and a circulation of a little more than 41,500. I was also sales manager for a Dane County Kids publication with a circulation of a more than 35,000. My responsibilities including generating all Agri-View revenue through leadership of the seven person sales team made up of both inside and outside account representatives. Directed all marketing and circulation functions for the paper along with a daily role in helping set the overall direction for the publication.
World Dairy Expo is an annual trade and cattle show that attracts more than 60,000 attendees from 70 countries. I was responsible for the entire marketing budget while designing and implementing positioning and branding efforts for Expo and for our other events. Served as the in-house agency creating and coordinating all marketing activities, aspects and functions. Worked with media representatives from around the world.