Amsterdam, North Holland, Netherlands
Senior advisor bridging the public and private sectors through global, high-impact initiatives. Specialized in strategic communications, advocacy, campaigns, partnerships, programme management and scaling innovations that drive sustainable development. I am a freelance consultant with current clients including the United Nations Development Programme (UNDP) and the City of Amsterdam. Based between the EU and US, I’ve advised national and city governments on innovation strategies and helped over 300 European technology, media, and creative companies expand globally—advancing solutions to tackle global challenges. With a background in international relations and media/broadcast journalism, I bring a cross-cultural perspective shaped by experience across the US, the Middle East, and Europe.
Strategic communications and partnerships advisor working at the intersection of sustainability, climate, innovation, and global influence. At Full Frame Advisory, I help organizations, leaders, and purpose-driven companies translate ambition into clear positioning, compelling narratives, and strategic visibility. My work focuses on strategic communications, stakeholder engagement, partnerships, thought leadership, and reputation building, particularly for organizations navigating sustainability transitions, multilateral engagement, and complex global conversations. Drawing on experience across the United Nations, government, media, and international innovation ecosystems, I advise clients on how to frame what matters with clarity, credibility, and impact.
I work at the intersection of partnerships and global advocacy as part of the Visibility and Impact for Partners team within UNDP’s Bureau of External Relations and Advocacy (BERA). As part of the Advocacy, Marketing and Communications Group (AMCG), I help shape and deliver communications that amplify UNDP’s thought leadership, global impact, and strategic partnerships. Previously, I developed and executed UNDP's flagship advocacy campaigns including 'Weather Kids' and 'Don’t Choose Extinction'. My work spans building integrated communications strategies, strengthening partner visibility, and managing stakeholder engagement to drive meaningful, global impact.
As an independent advisor and programme lead, I work with governments, innovation agencies, and public-private networks to scale startup ecosystems, drive international expansion, and strengthen the visibility of impact-driven initiatives. I focus on bridging policy and innovation—supporting founders, unlocking partnerships, and positioning national and regional ecosystems for global relevance. I bring a strategic, hands-on approach to growth, grounded in communications, business development, and ecosystem design. 📍 Selected Projects & Roles * Project Coordinator, Scoping Report: Onboarding Internationals - Municipality of Amsterdam (2025) * Project Lead, Startup in Residence (Intergov) – Municipality of The Hague (2021–2022) * Programme Lead, NL Startup Missions to CES Las Vegas – Recruitment, preparation & positioning – Netherlands Enterprise Agency (2021–2022) * Startup Programme & Marketplace Lead, CES Unveiled Amsterdam – Ministry of Economic Affairs & Climate (2020–2022) * Senior Advisor, International Markets, Techleap.nl – Supporting Dutch tech scale-ups through public-private collaboration (2019–2020) * Taskforce Lead, Startup Recruitment & Global Innovation Programming, Global Entrepreneurship Summit (GES) – Ministry of Foreign Affairs (2019) * USA Liaison & Business Developer, Creative Industries – Creative NL (2018–2020) This ongoing work reflects my commitment to helping founders, ideas, and ecosystems grow across borders — by connecting innovation with opportunity, strategy with visibility, and public-private ambition with real-world impact.
Launched B. New York (Beta) as a soft landing hub for global innovators entering the U.S. market; also served as interim Global Brand Lead for B. Building Business.