Kazakhstan
My objective is to find a challenging position, which expands my competencies skills and experience in Marketing and Brand Management.
Marketing Manager for De’Longhi, Kenwood, Braun in Kazakhstan 1. Marketing strategy development for 3 brands in Kazakhstan 2. 7 Customers activation strategies development and annual activity plans development 3. Estimation of growth opportunities in new channels or customers 4. Strategy development for Direct sales growth 5. Channel and client customized promo activity calendars planning and development, leading customized activities’ development and execution in collaboration with Category managers of clients. 6. Choice of media mix for each promo activity (Digital channels, Radio, OOH, POSM in retail, work with base of clients in Direct Sales, cooperation with bloggers and leaders of opinion) 7. Brief of designers on creating visuals, cooperation with Agencies and Clients Marketing managers on advertising plans and launch. 8. Customers’ performance monitoring through periodical sales reports and share of 3 brands on the market. 9. Participation in negotiation process with key customers. 10. Channel and client customized activities post-launch reviews, activities continuous improvement based on collected learnings. 11. New Brand zones development according to channel/customer needs.
Implement new launches, monitoring and reporting of ATL activities in KZ and 5 NON KZ countries (Uzbekistan, Kyrgyzstan, Turkmenistan, Tajikistan, Mongolia): 1. TV placement and Radio placement - Steer and manage media and creative agencies to best support launches of campaigns and promos and deliver “best in class” communication strategies and media planning & implementation. As well as lead campaigns towards buying/planning targets. Media market assessment, media strategy and efficient media mix development. Review plans to secure quality and deadlines. 2. Control adaptation of communication materials (imagery, digital, point of sale, copywriting for PR and Radio) 3. Manage and lead Digital placement in NON KZ countries (Briefing Marketing/Advertising/Media Agencies to deliver impactful communication campaigns plans and following up the implementation - Google Adwords, Yandex Direct, SMM, Landing pages) 4. Manage and lead OOH Placement, NON-standard OOH projects implementation in KZ and NON KZ countries. Check and control the adaptation of all visuals, according to the guides of the HQ, as well as the requirements of local authorities and legislation. 5. Mobilize and work with other departments (Sales, Risk management dep., Accounting, Legal dep.) and partner agencies to build broader business strategy and meet the deadlines. Provide inputs for local procurement specialists on possible new customers for tender. Сhecking the status of the closure of projects with Accounting. 6. Work closely with the Marketing Manager, regional team and International HQ specialists to share learnings, best practices, to align plans, share latest updates and insights. 7. Prepare ATL Reports for Management, make recommendations and Action Plans for future.
Creating a marketing plan. Social Media Marketing: content plan creation - generation of creative ideas, copywriting (writing and editing texts), photos and video processing (Photoshop, Corel Draw), promotion of accounts in social networks, community work (monitoring reviews in social networks). Advertising Management - Work in ADS Manager, targeting in Facebook and Instagram, reporting of pages / analysis of results. Cooperation with media agency on contextual advertising (Google Adwords, Yandex Direct). Website updating - creating of landing page, selection of actual news, special offers, copywriting (writing and editing texts), photos and video processing, filling the site with links. Cooperation with media agency on SEO-Optimization of the website. Work in amoCRM - Creation of deals, Integration of Facebook Advertising Campaigns with amoCRM, creation of automatic E-mail dispatches from amoCRM. Other duties - correspondence with foreign partners, creation of the concept of promotional materials (leaflets, roll-up), participation in events and so on.
My duties included: Working in Axapta, Galaxy, Orion. Dealing with Fixed assets accounts - Fixed assets and Intangible assets register bookings, calculation of depreciation and annual inventory checking. Conducting rental services in the system (Rent for FA) in accordance with contracts. AR monitoring. AR reporting, DSO Calculation and reporting to the Group. Prepare AR Balance Sheet Reconciliations, realization invoices in accordance with internal guidelines and tight deadlines. Dealing with vendor contracts, conducting sales/returns/shortages in the system. Work with clients in case of Overdue payments (e-mails, official letters, telephone calling). Calculation of penalty in case of Long-term Overdue. AP - Assist with purchase requisitions to ensure appropriate purchasing method, proper authorization and contract specifications adhere with corporate policy. Posting materials, other inventory items. Write-of office materials, fuel. Dealing with Marketing activities of the company, write-offs. Monitoring marketing activities of the company, checking and preparation of all documents (write-off POSM, marketing materials). Monthly reconciliation of the stock, Accrual of POSM. Quarterly checking of inventory. Perform control on advance reports of employees and Travel & Entertainment expenses.Checking and booking of employees reports on advances - calculation and processing of business travel expenses and T&E expenses in accordance with local regulations, checking the correctness of the supplied documents, performing regular audits to ensure that internal controls and policies are followed, resolving with the employee discrepancies and errors discovered during audit. Archiving of documents. Controlling over the correctness of accounting entries. Reconsolidation of GL accounts and monthly closing process. Collaborate and communicate effectively with IT on any close issues to resolve within allocated close deadlines. Other related responsibilities.
My duties included: Work in 1С and GERP: Record-keeping and conducting of defective return goods; Record-keeping and conducting of discounts, promotions, advertising services (documents control, enter data in GERP, making minus invoices - Credit Memo etc.), other transfers; Export monitoring - document control of export-sale, preparation of customer invoices, checking of cargo customs declaration, signing of Acts of reconciliation, work with customers and bank. AR monitoring and Reporting: Сhecking of payments from customers, timely tracking of overdue accounts receivables; initiate collection correspondence via email or phone; Timely response to daily AR inquiries received from internal and external clients; Cash application - identification of payments for customers, payments clearance (applications) to invoices; Release of sales orders - manage independently daily system-hold of shipments to customers by performing necessary checking on the reasons of the shipment hold, following up with customers for cases of overdue payment issues, and working closely with Logistics and Sales team to provide the status of shipment release. Report cases of credit-hold of customer accounts when customer payment issues have adversely affected the credit standing of the accounts on consultation with Finance Manager and Sales team. Offset in GERP system. Penalty calculation in case of Outstanding Overdue debt according to the Contract conditions; Registration/modification of credit limits and payment terms, registration new customers in GERP.