Warsaw, Mazowieckie, Poland
Video gaming professional with profound product management and marketing experience. 9 years in the video gaming industry, over 20 years of games’ passion. Deep knowledge and experience in Polish market – distributors, retailers and retail channels. Strong sense of responsibility, business awareness and organizational skills. Specialties: Overall business category management; P&L, product, marketing, communication, licensing, localization, production, tech support; Marketing strategies for products and group of products (especially branded series of games); Product lifecycle management; Ability to determine selling potential of games; Trade marketing;
Head of Video Games Division (PC, XBOX360, PS3, PS2, PSP, VITA, Wii, DS, 3DS) Managing team of 10 employees in several departments: product, brand, localization, tech support, production. Responsible for following fields, connected with releasing video games business: - annual P&L plan, release schedule; - building a marketing and PR strategies for video games, products and brands; - managing brands and products of top video games publishers: Blizzard, Disney, NC Soft, SEGA, THQ, Codemasters, Jowood, Nordic Games, Kalypso and many other; - managing of products lifecycle, developing brands of top popular series of games: Platynowa Kolekcja, TOPSELLER, eXtra Klasyka, Złota Kolekcja; - pricing, catalogue and stock management; - trade marketing, POS materials, sale actions & promotions; - offers for new products; - quality of products - localization, packaging, tech support; Most important projects: Release of The Wither 2: Assassins of Kings (Wiedźmin 2) for PC and XBOX360, The Witcher 2 Collector’s Edition - creation and production for global market, release of Diablo III PL
Responsible for fields of category management described by Director of Publishing, except for PR & Advertising. Developing and supporting series of games in CD Projekt Hungary and CD Projekt Czech.
- responsible for series of games category: Platynowa Kolekcja, TOPSELLER, eXtra Klasyka, Złota Kolekcja; - annual P&L plan - creation, updating and execution; - managing of product lifecycle (release schedule) series, dates, licensing issues (changing price points, royalties, offers); - responsibility for quality of product - creation of packaging (choosing artwork & writing promo text), extra content, cooperating with localization team; - PR contact with the media & press regarding reviews, articles, contests, writing press releases; - advertising - preparing promo campaigns, creation of press, Internet & TV ads, cooperation with creating sponsored tv programs; - cooperation with partners - cross-promotions, special actions and contests.
Description similar to Marketing/Product Manager