Marius Wulferding

Government and Social Impact at Meta

Brussels, Brussels Region, Belgium

About

- Senior strategic communications professional with 16 years' work experience in a client-facing role; - Strong expertise in managing international all media communication campaigns for EU Bodies, trade associations and corporate sector clients; - Sound knowledge of EU public policies and profound experience in working with European Institutions; - Highly skilled in business development with the corporate sector and public procurement procedures; - 8 years of experience in managing and mentoring both direct and indirect reports; - Fluency in four languages next to German mother tongue.

Experience

  • Government and Social Impact Partner | Central Europe at Meta
    Nov 2021 - Present · 4 yrs 9 mos

    - Lead adoption of marketing & media solutions across Central Europe for Government, Politics & Nonprofit partners on main Meta technologies. Meta Platforms Inc. is a parent company of Facebook, Instagram, Threads, Messenger, WhatsApp, Quest, Workplace as well as other technology products and platforms.

  • Government, Politics & Nonprofits Partner | EU Benelux at Facebook
    May 2021 - Oct 2021 · 6 mos

    - Lead adoption of marketing & media solutions across the EU Institutions and Benelux region for Government, Politics & Nonprofit partners on main Facebook platforms (Facebook, Instagram, Messenger and WhatsApp).

  • Partner - Client Service at ICF Next
    Jan 2017 - May 2021 · 4 yrs 5 mos

    - Owning a client portfolio of multi-million-euro framework contracts and in charge of their commercial development; - Supervising the bid proposal process for corporate and policy communication campaigns involving creative, strategic, outreach and production services; - Drafting the annual account plan defining engagement strategy, commercial objectives, KPIs and targets, evaluation and reporting mechanisms; - Growing existing business and identifying sales opportunities, prepare and deliver the pitch and turn prospects into clients; - Coaching the Project Management team, advising clients and identify clients' requirements through consistent outreach; - Networking and relationship building with key stakeholders, prospects and ICF Next’s executive management.

  • ICF Mostra (Brussels, Brussels Region, Belgium)
    • Senior Project Manager / Lead Managing Consultant
      Nov 2014 - Dec 2016 · 2 yrs 2 mos

      - Strategic development, implementation lead and budget management of creative and multilingual policy and marketing campaigns at international level; - Key role in bid management; - Independent project and team management in line with Prince2 methodology including quality and consistency assurance of all communication activities from inception to completion covering: o Focus groups, creative work, stakeholder engagement and event management; o Media relations, social media and media buying (print, online and outdoor); o Web services and editorial work; o Audio-visual productions including photo shoots, shootings of viral clips, interviews, TV commercials and online videos; o Print productions including design of POS material, gadgets and other give-aways for various target groups. - Coordinating clients, internal teams, key stakeholders at EU level, briefing and managing the work of the international PR firm network, internal departments, service providers and other third parties; - Continuous reporting, evaluation and assessment of ongoing communication activities to meet and exceed key performance indicators and ensure profitability.

    • Project Manager
      Jan 2012 - Oct 2014 · 2 yrs 10 mos

    • Assistant Project Manager
      Nov 2009 - Dec 2011 · 2 yrs 2 mos

  • Consultant at Scholz & Friends
    Nov 2008 - Jul 2009 · 9 mos

    - Total project management of pan-European publicity and marketing communication activities implemented during the 2009 European Parliamentary Elections with the aim of increasing EU voter turnout; - Responsible for the creative concept and production of the campaign’s radio and TV spot in all EU languages, development of audio-visual support material and set-up of unusual polling stations with European celebrities; - Liaising with the European Parliament communication and policy units, briefing internal production teams, following up on external suppliers, coordinating translation units and graphic teams including budget management, supervision of project planning and overall quality control; - Coordination of partner agency network and single point of contact for local European Parliament Information Offices across the EU.