Antwerp, Flemish Region, Belgium
Senior business manager and leader with a track record of 20 years in toys & FMCG business across General Management, commercial leadership and Marketing Management on local, regional and global level, B2B and D2C. Experience across multiple markets, sectors and brands, Brand, Retail and Digital Marketing, Marketing Performance and Analytics.
Business responsibility for DACH Oral Care portfolio (Oral-B, blend-a-med, blend-a-dent) in Germany, Austria & Switzerland, leading team of 6 direct reports - Development of growth vision, key building blocks and strategies - Development of local consumer & trade marketing strategies and initiative masterplan - Management of local roll-out of Western European product innovation pipeline and development of local amplification top spin plans - Lead local development of commercial initiatives and advertising campaigns incl. ATL copy
Business responsibility for Snacks & Homecare portfolio (Pringles, Swiffer, Mr. Proper, Febreze, Antikal, Fairy, AmbiPur) in Germany, Austria & Switzerland; leading team of 4 direct reports - Development of new business vision incl. 5 years building blocks and strategies - Development of local consumer & trade marketing, as well as G2M strategies - Led local initiative masterplanning and management of local roll-out of Western European product innovation pipeline and development of local amplification top spin plans - Led integration of aquired AmbiPur business into the P&G DACH portfolio - Managed divestiture preparations of Pringles portfolio to Kelloggs - Led negotiation and execution of strategic alliances, i.e. Pringles – Burger King partnership
Responsibility for the strategic direction and global positioning of the Wella System Professional global brand; leading team of 3 direct reports - Led global design and qualification of Wella System Professional restage incl. packaging design and concept development, development of restage communication campaign, as well as PR and FMOT strategies - Led roll-out of System Professional restage for lead region EMEA – development of marketing plans, as well as Go-to-Market and promotion strategies with counterparts in EMEA markets - Development of concepts for future product and service innovations based on global and regional consumer needs - Developed and rolled out new business model for the System Professional brand across EMEA region; led share & reapply across other regions
Summer fellow in the area of Marketing and Finance - Development of a repositioning concept for a museum - Strategic recommendation for a leading insurance company in the area of pension schemes