Germany
- Key account management | Business development: Management of client accounts across international discount, drugstore, and grocery channels; development of a business development strategy for new channel acquisition (offline & e-commerce) - Cross-functional collaboration | Project coordination: Acting as an interface for managing projects across Marketing, Supply, Legal, and Sales (national and international) - Digital transformation | AI-enablement: Implementation of a digital transformation strategy for processes within the Commercial Team (Marketing and Sales); interface to PMO/Business Transformation as key user for innovative digital and AI applications - Data analytics | AI solution design: Development of an AI application based on existing data pools (market and pricing data, sales and revenue statistics) to support decision-making in strategic sales and marketing planning (pricing and promotion strategy)
- advising a variety of different clients from the B2C and B2B sectors on communications strategy (e.g. Sony, LinkedIn, Groupe SEB, DE-CIX, Swisscom Trust Services) - developing brand strategies and product positioning campaigns based on target group and market data; planning and executing communication concepts - building and maintaining long-term client relationships as the first point of contact - continuous enhancement of services for clients as well as idea development and presentation of new business opportunities - creating and giving presentations to international client teams - planning and executing pitches for new business projects - project management of communication projects and various event formats - maintaining budget trackers and WiP documents - performance measurement and compilation of reportings for clients - part of the AI team to optimise an innovative tool to increase the efficiency of communication methods - employee management as a mentor for juniors and working students