Marius Schmidt

Co-Founder @ CROLabs | We build the AI-native layer that analyzes, tests, and personalizes landing pages to increase revenue from existing traffic.

Hamburg, Hamburg, Germany

About

I’m Co-Founder of CROLabs. We build the AI-native layer that analyzes, tests and personalizes landing pages to increase revenue from existing traffic. Static landing pages are outdated. Autonomous, hyper-personalized conversion is the future. Every ad platform is already optimized for intent. Google, Meta and TikTok personalize targeting, creatives and delivery in real time. But after the click, most teams still send every visitor to the same static page. CROLabs closes that gap. Our platform analyzes existing landing pages, identifies conversion friction, generates variants matched to campaign intent, tests them automatically and learns which experience converts best for each audience, ad group or traffic source. The goal is simple: more revenue from the traffic companies already pay for, less wasted ad spend and fewer manual landing page cycles. Before CROLabs, I worked in Strategy & Transactions at Deloitte and Technology Consulting at EY, mostly around transformation, M&A, operating models and digital strategy. Today, my focus is product strategy, go-to-market, sales, partnerships, marketing and customer development. I’m interested in practical AI, post-click conversion, performance marketing, SaaS growth and the future of adaptive websites.

Experience

  • Co-Founder at CROLabs
    Apr 2026 - Present · 4 mos

    CROLabs builds the AI-native layer that analyzes, tests and personalizes landing pages to increase revenue from existing traffic. Static landing pages are outdated. Autonomous, hyper-personalized conversion is the future. Performance teams spend heavily to reach the right person with the right message. But after the click, that precision often disappears. Different campaigns, audiences and intents still land on the same generic page. CROLabs turns the post-click layer into a learning system. The platform audits landing pages, detects friction, generates conversion-focused variants, runs experiments without engineering work and personalizes the experience based on campaign, ad group, audience and intent. Instead of building new pages manually for every campaign, teams can continuously test, learn and adapt the page where traffic turns into revenue. My role covers product strategy, go-to-market, sales, partnerships, marketing and customer development.

  • Deloitte ()
    • Consultant | Strategy, Risk & Transactions
      Feb 2024 - Mar 2026 · 2 yrs 2 mos

    • Internship | Strategy, Risk & Transactions
      Oct 2023 - Feb 2024 · 5 mos

  • EY (1 yr)
    • Working Student | Technology Consulting (IT M&A)
      Mar 2022 - Aug 2022 · 6 mos

    • Internship | Technology Consulting (IT M&A)
      Sep 2021 - Feb 2022 · 6 mos

  • Working Student | Finance at METRO Markets GmbH
    Apr 2021 - Aug 2021 · 5 mos

  • Internship | Business Development at DELTA-SPORT HANDELSKONTOR GMBH
    Aug 2020 - Oct 2020 · 3 mos