Bavaria, Germany
I am a mix of (digital) marketing strategy, consulting and innovation experience out of projects in the TV, FMCG & automotive industry combined with skills as a project manager, creative musician, football team-player and international work experience. Career Goals: Lead any company I work for and work with to a rich understanding of their customers' wants in order to create strategic offerings and innovations answering their needs. Areas of Specialization: (Digital) Marketing Strategy, Marketing Communications, Innovation Management, Project Management, Creative / Persuasive Presentations
Creation Meets Management Our goal is to drive media and entertainment projects from concept to execution in order to connect and innovate TV / digital businesses. The futureLAB works as a think tank creating ideas, building prototypes to make these tangible and orchestrate the rollout at P7S1 Media AG. We offer modules such as in-depth research, creative sessions, business evaluation as well as project support and management. This way we bring together business development and strategies plus business creativity and format development to innovate the TV business, always driven by a clear business impact. Our key goals are: - development of new revenue streams - paving the way for the future of the TV business by reinventing brands and enabling new ways of (multichannel) distribution - drive innovation inside the company in order to inspire and enable people
Responsibilities: Strategically oriented projects in FMCG (MILRAM, Ravensberger) and biopharmaceutical (AstraZeneca) sectors; market (data), competitive and target group analysis; portfolio optimisation strategies; preparation, execution / presentation and evaluation of innovation workshops (Dextro Energy, MILRAM); elaboration of derived product concepts; associate in new business accounts; creation of creative presentations
Responsibilities: For my bachelor thesis I developed a freshness index for dairy products for the MILRAM brand of the DMK, which core value is freshness. The index enables managers to measure the level of perceived freshness of customers and thus helps to make decisions about new product innovations and their suitability within the portfolio of the dairy product brand. Final grade: 75% (higher distinction).
Responsibilities: Brand-strategic projects including sectors such as FMCG (Tchibo, Fisherman's Friend, Gerolsteiner), telecommunication (Vodafone), automotive (Opel); market, competitive and target group analysis for strategic and innovative development / change of brands; preparation, execution and evaluation of innovation workshops for different clients; systematic communications analysis; development of creative concept drafts for new product ideas; creation of info-packages for various themes; member of different new business accounts; preparation of creative presentations; daily examination and assessment of competitors' communication as an 'AdAlert Deputy' for Vodafone; recording of "Vox-Pops" (public polls) for pitch presentations