New York City Metropolitan Area
I turn consumer connection into commercial growth, building brands that earn attention, create demand, and scale across channels. I’m a senior marketing executive, strategist, and operator with deep experience building and transforming brands across beauty, fashion, lifestyle and CPG. I’m known for connecting consumer insight to business strategy, translating brand vision into integrated marketing systems, and building the teams, capabilities, and go-to-market discipline needed to drive sustainable growth. My background spans enterprise-scale leadership at PepsiCo, J.Crew and UNIQLO, CMO roles with founder-led and growth-stage brands, and entrepreneurial brand building through Decus Beauty and MindTide Consulting. Enterprise Impact: - Repositioned a heritage watch brand for modern growth, achieved 2x online sales, +25% new customer acquisition and top-seller performance on Amazon. - Achieved turnaround of $565M fashion retail business through digital marketing transformation and ecommerce optimization; drove +20% revenue growth and +2pts margin improvement. - Translated a global apparel brand vision into culturally relevant U.S. campaigns and experiences; achieved +17% omnichannel growth, +8pts in awareness, 4 US retail stores in top 25 globally. - Turned strategic partnerships across music, art, sports, and entertainment into consumer engagement platforms and community building growth engines. - Scaled brands to $1B through innovation, cultural relevance and breakthrough creative. Emerging Ventures & Growth Acceleration - Launched and scaled independently funded premium skincare brand. - Scaled DTC and Amazon sales for a premium wellness supplement brand through subscription, loyalty, CRM, and content-led ecommerce strategies. - Accelerated online, Amazon and third-party sales through sharper product storytelling, digital merchandising, performance marketing, and ecommerce optimization. - Built scalable marketing systems across positioning, launch planning, content strategy, CRM, channel expansion, and performance tracking. Leadership Scope - Led and developed high performing teams of 25+ across brand, creative, and ecommerce. - Spearheaded cross-functional teams of 50–100+ to align brand strategy, commercial priorities and execution. - Trusted strategic partner to CEOs, founders, executive teams, and agency partners. - Builder of marketing playbooks, digital capabilities and go-to-market systems that improve focus, speed, accountability, and execution.
Strategic brand advisory partnering with founders and executive leadership teams to clarify brand positioning, shape compelling narratives and develop integrated marketing programs. Engagement Models: Fractional CMO | Interim Leadership | Strategic Advisory
Co-founded a spa inspired, purpose-driven skincare brand from concept to cult favorite, defining the brand vision, storytelling platform and customer experience, resulting in 300% YoY growth. • Defined brand vision and architecture with premium spa aesthetic identity. • Directed go-to-market launch of 40 SKUs with rapid consumer adoption. • Continue to advise on growth acceleration and expansion strategy.
Led brand strategy, integrated marketing and creative for a portfolio of owned and licensed brands of watches & accessories, redefining brand positioning and devising creating campaigns that strengthened market relevance and accelerated growth. • Repositioned Armitron through cultural storytelling, strategic partnerships and high impact marketing campaigns, attracting a new generation of consumers and doubling online sales. • Scaled two DTC businesses via UX optimization, personalized shopping flows, CRM, and digital media delivering +30% revenue growth. • Created the marketing roadmap that reignited growth for Torgoen aviation watches, achieving $3MM in online sales and a 3x ROAS. • Championed AI initiatives and marketing technology adoption, streamlining workflows, enhancing cross-team efficiency and achieving cost savings of 20%.
Led brand transformation and integrated marketing strategy for a national premium wellness company, strengthening differentiation, brand communications, community engagement and consumer trust, resulting in +54% e-commerce growth and +20% repeat purchase. • Introduced subscription model and loyalty program strengthening retention and lifetime value. • Built high performing digital campaigns (8–10% CVR) and an engaged social community. • Led new product launches that expanded category leadership and reach. • Institutionalized best-in-class marketing tools and processes, accelerating speed to market by 30%.
Contracted to refine brand mission, positioning and communications strategy. • Developed the Vibrant Health brand guidelines, conveying a premium, purposeful and trusted brand image.
Transformed the J.Crew Factory brand narrative and led the omnichannel marketing strategy for the $565M business, delivering +20% revenue growth and +2pts margin improvement. • Shifted brand narrative from discounts to design and discovery, reigniting consumer excitement. • Strengthened loyalty and retention through full-funnel paid, email, and in-store campaigns. • Elevated influencer and seasonal storytelling to drive cultural relevance and new-audience engagement.