Greater Minneapolis-St. Paul Area
At the core, I believe great marketing puts the customer first. Every time. I build marketing teams that move fast and deliver results. I’m driven by impact and by creating a culture where high growth and high reward go hand in hand. I bring creativity and focus to my work, turning ideas into outcomes that fuel pipeline and revenue. I lead with a clear strategy, strong partnerships with sales, and a deep understanding of what customers actually need.
At Macrobond, I’m leading the charge to build a modern, tech-forward brand that’s as smart and savvy as the customers we serve. I’m building a team that puts the customer at the center and drives results that matter.
Developing positioning statement, value proposition and messaging for key product checkout launches Aligning business goals, technical considerations, and expertise of the marketing teams to develop go to market strategy, target audiences, channels to employ, etc Working cross-functionally to align business goals, product goals, and our positioning with Enterprise payments market Working with product and marketing partners to clearly define go to market plan and coordinating various parts of the marketing organization to execute against those needs (e.g. brand design, organic social, paid social, partner marketing, etc)
Created customer centric ABM campaign strategies to achieve 368% of pipeline goal and 151% of revenue target in 2023. Led deal acceleration campaign that exceeded yearly revenue targets by 151%, generated $20M in new pipeline and 1,600+ marketing leads. Pioneered product launch with customer first messaging to drive $12M in new pipeline growth and 3,300+ MQLs through targeted strategies. Developed and aligned multi-channel campaign strategies with the customer at the center to exceed business goals by targeting the right buyer, with the right message on the right channel at the right time. Fostered cross-functional collaboration with sales, BDR, product, analytics, marketing, sales ops, agencies and other teams to execute and optimize campaigns, delivering measurable program success.
Developed and executed 1:1 and 1:few ABM campaigns for Fortune 100 companies, winning over $10M in RFPs and exceeding regional pipeline and revenue targets by 15%+ quarterly. Led regional account-based marketing strategy, creating multi-channel, customer-first campaigns to engage high-value contacts, generate leads, and accelerate pipeline for Fortune 500 accounts. Collaborated with sales, SDRs, and cross-functional teams to drive data-driven ABM program resulting in 18x pipeline growth.
Led ABM strategy and created integrated campaigns across paid media, email, direct mail, and events to drive pipeline and accelerate opportunities. Managed the ABM team, partnered with sales to engage target accounts, optimize follow-up, and align campaign execution with business goals. Developed Mitek’s Identity Innovator Program, showcasing 15+ customer use cases through video, content, blogs, and events, while optimizing campaigns through data analysis and CRM reporting.
Built ABM strategy from the ground up driving 60% growth in engagement through multi-channel campaigns including content, digital, paid social, email, and events. Created personalized value propositions, content, ads, landing pages, and email nurture programs by persona to generate pipeline within target accounts. Led paid search and events strategy, managing paid search campaigns, writing ads and landing pages, and delivering targeted in-person and digital events.
Developed global integrated marketing strategy for Decision Management and Optimization products, including persona research, competitive intelligence, and target account identification. Created and implemented a marketing scorecard to track performance, drive data-driven insights, and optimize campaign execution across the organization. Led content creation and install-base campaigns, delivering targeted materials (infographics, sales decks, e-books, etc.) and executing multi-channel tactics such as emails and webinars to engage key personas.
Developed product content, sales presentations, product sheets, whitepapers, blogs, videos, eBooks web pages and advertisements to keep buyers engaged throughout the buyers journey Conducted competitive research for top 5 competitors in cybersecurity and created market requirements document for application fraud manager Created and executed sales enablement strategy by mapping content to the buyer’s journey, creating sales toolkits with content and messaging and hosting virtual and in-person sales enablement sessions Managed and executed positioning strategy project; included stakeholder interviews, messaging by target personas, digital and SEO strategy, go-market-strategy, and marketecture’s Managed multiple marketing projects per quarter including marketing budget and vendor relationships from sourcing to implementation ensuring all deadlines were met while managing briefing process for content, ads and strategic projects