Rotterdam, South Holland, Netherlands
• Wrote business plan (bank loan obtained) • Assisted to create a completely new system that changes the way people experience waste (40 % of households participated after 1 year and 3 months) • Contact person for stakeholders (e.g. buyers, logistic parties, employees) • Planned storage capacity / logistical routes • Analyzed company results and created (weekly) reports; basis for targeted communication campaigns • Set up / conducted market research and analyzed the results; primarily surveys among existing customers (high response: approximately 40%) • Set up and coordinated communication campaigns • Analyzed the effects of used means of communication • Management of website, narrowcasting, newsletters, [email protected] (general e-mail address) and other means of communication. • Executed impact analyses regarding implementation of Ryck system in municipalities; focused on separation percentage and finances (budget)
• Member of interdisciplinary project team for the realization of Ryck • Wrote grant request to Wecycle (over € 150.000 obtained) • Wrote various regulations (e.g.: terms and conditions, privacy statement, conditions for bringing waste, manual for employees) • Researched potential (high traffic) locations for Ryck shops • Analyzed current waste figures of Pijnacker-Nootdorp and made forecasts / scenarios with regard to the impact of Ryck
• Wrote content and provided advice with regard to the ease of use of the websites Udoc.nl and Isthenext.com • Researched construction figures / trends in European real estate market (office buildings), commissioned by Slimeline Buildings • Helped organizing ‘cross-industry’ brainstorm sessions