Mário Almeida

Director of Global PR & Brand Activations at PUMA | Former Alpine F1 Comms Director, Red Bull, KTM | Building Brands Through Sport, Culture, Motorsports & Innovation.

Herzogenaurach, Bavaria, Germany

About

Global communications leader with 15+ years shaping reputation, brand narratives, and high-impact storytelling for some of the world's most recognized sports and lifestyle brands, including PUMA, Red Bull, Alpine F1, KTM, and Honda. Passionate about building brands through sport, culture, innovation, and human stories.

Experience

  • Director of Global PR & Brand Activations at PUMA Group
    Oct 2024 - Present · 1 yr 10 mos

  • Director of Communications - BWT Alpine F1 Team at Alpine Formula One Team
    Nov 2022 - Oct 2024 · 2 yrs

    Leading the PR & Communications, Digital Media and Content production departments.

  • KTM AG (Full-time · 1 yr 8 mos)
    • KTM Group Global Motorsport Communication
      Jan 2022 - Nov 2022 · 11 mos

    • GASGAS Motorsport Communication Manager
      Apr 2021 - Feb 2022 · 11 mos

    • Husqvarna Motorcycles Motorsport Communication Manager
      Apr 2021 - Feb 2022 · 11 mos

  • Global Communications Manager Red Bull Air Race at Red Bull
    Jun 2018 - Apr 2021 · 2 yrs 11 mos

  • Director Of Sports Marketing and Communication at The Summit Sports Agency
    Jul 2012 - May 2018 · 5 yrs 11 mos

    Founder of a leading Sports Marketing & Communication agency in Western Europe, responsible for securing and managing the Event, Motorsports and Athletes Portfolio while providing leadership and strategic direction to ensure financial success of the agency.