Italy
* +20 years Marketing Management in mobile telco * Consumer & Business proposition * Market segmentation & benchmarking * Business case & economics * Budget allocation & monitoring * Caring, Prevention, Retention, Win Back, Upselling, Cross-selling * Loyalty programs
* Customer Base Offer management for all market segments (Consumer/Business, Voice/Data) * Retention / Upselling / Cross-selling strategy definition & implementation (target, concept, business case, campaign definition) * Definition of repricing initiatives and promo management to increase Customer Value * Management of Loyalty programs • Managing a team of 18 people
* Market segmentation & benchmarking * Definition of the entire Consumer Voice offer portfolio, both Prepaid & Postpaid * Concept definition, Pricing and Economics * Smartphone price list definition * Definition of all BTL/WEB/IVR contents related to consumer offer • Managing a team of 10 people
• Offer definition for all Postpaid Customers, both Business (SOHO, SME, Corporate) & Consumers ones • Product concept definition & implementation • Business case planning & economics based on main relevant KPI (ARPU, NET ARPU, Pay Back) • Negotiation with Processes, IT, CC & Legal depts • Management of mobile terminals price list • Content definition for BTL, WEB, IVR and selling guide for Sales dept. • Managing a team of 4 Product Manager
- Tariff plans definition, business case planning, pre & post sales docs definition - Toll Free Numbers offer definition and pricing - Internet dial-up service definition & pricing - International Tariff definition
- New products acquisition and suppliers management (China & Taiwan) - Market analysis and competitive benchmarking - Management of products portfolio (building hardware, fasteners & anchors) - Pricing