Mario Aguirre

SVP, Media at Digitas North America

New York, New York, United States

About

Highly motivated senior-level media executive with more than 16 years of multichannel marketing and strategy experience driving business outcomes. Proven track record in building winning teams with a human approach, leading full funnel accounts, creating new business opportunities, and scaling revenue channels. Achieved success in managing advertising and marketing capabilities to facilitate brand growth, demand generation, and acquisition across global brand categories like CPG, Finance, Gaming, Luxury, Retail, Sports Apparel, Telecom, and Travel. Specialties: Account Management, Agency Operations, Cross Channel Media Strategy, Brand Content Development, Content Distribution, Media Planning and Buying, Global Coordination, Partnership Development, Team Leadership

Experience

  • Digitas North America (12 yrs 11 mos)
    • SVP, Media
      Feb 2024 - Present · 2 yrs 5 mos

    • VP Group Director, Media
      Oct 2020 - Feb 2024 · 3 yrs 5 mos

    • VP Director, Media
      Mar 2017 - Oct 2020 · 3 yrs 8 mos

  • Mediaedge:cia (5 yrs 10 mos)
    • Manager, Digital
      May 2010 - Aug 2013 · 3 yrs 4 mos

    • Digital Senior Media Planner
      Mar 2009 - May 2010 · 1 yr 3 mos

    • Digital Junior Media Planner
      Nov 2007 - Mar 2009 · 1 yr 5 mos

  • Secondary Lock Analyst at American Home Mortgage
    Aug 2006 - Aug 2007 · 1 yr 1 mo

    Rate and analyzed housing applications for accurate interest rates servicing loan officers around the country