Paris, Île-de-France, France
Skilled marketer with over 10 years’ experience developing products for the Beauty industry and a passion for creating innovation and purpose-driven brands. Through a career working for some of the world's top 10 beauty firms, I have developed excellent skills in business & creative thinking, articulating and leading both long-term strategic marketing plans and short-term tactical initiatives, delivering sustainable growth through breakthrough product innovation and campaigns. Result-driven, with a strong mix of creative skills, cutting-edge aesthetic sense, impeccable communication & presentation capabilities on one hand; solid business acumen on the other, I think out of the box to define innovative business solutions and drive forward-thinking strategy to build the brands of tomorrow.
Responsible for the creative, strategic and product management of categories – from conceiving category plans and leading innovation teams to developing a wide range of marketing initiatives to reposition brand, improve consumer preference and increase global market share: • Coordinated product ideation & development from innovation concept to shelf, briefing and leading dedicated project teams: concept, positioning, packaging, formula, creative, visual merchandising, sourcing, planning and budget. • Participated in formulating the three-year marketing objectives and plan, generating actionable insights, including identification of market opportunities to product launch. • Delivered global communications and presentations to business stakeholders, ensuring fulfillment of sell-in and sell-through objectives. • Led 360° campaigns, ensuring the achievement of target objectives and channel deployment. • Coordinated brand strategies with market teams, supporting trade channels and marketing teams with queries, global product communication toolkits and sales aids. • Supervised & tracked portfolio performance in line with business targets, KPIs & costs.
Responsible for ideating product pipeline, leading product development and 360° marketing of the face make-up portfolio: • Led product innovation and developed the face make-up product portfolio (Lingerie de Peau, Parure Gold, Ladies in All Climates, powders, concealers & Brightening), working with dedicated project teams: concept, positioning, packaging, formula, in-use tests, merchandising, planning and budget management. • Participated in developing the 3-year marketing objectives and plan in accordance with growth targets. • Conceived and led the 360° marketing strategies for 2016 and 2017 face launches, collaborating with all relevant communication, digital and education departments. • Proposed, implemented 2017 make-up promotional strategy & optimised global sampling budget. • Responsible for tracking market performance, delivering face franchise growth and monitoring assigned franchise commercials, working hand-in-hand with Global Finance team. • Coordinated the implementation of brand strategies with affiliates and regional marketing teams.