Brussels, Brussels Region, Belgium
Results-oriented and ambitious professional with 7+ years in (digital) marketing, sales and e-commerce. Currently working as Key Account Manager, my responsibilities include developing customer-specific marketing and promotion plans, analyzing key market data, and ensuring alignment with brand and category objectives. Core skills include sales forecasting, key account management, and negotiation. Past roles in e-commerce account management and digital marketing strengthened expertise in online retail dynamics and brand activation (media & retail).
Responsible for the Pharmacy Channel (parapharmacies, cooperative & private groups, wholesalers, homes). - Develop & execute an annual, medium- and long-term sales plan that ensures the delivery of brand, category and customer objectives (Net Sales, Market Share, Gross Margin, etc.); - Develop a customer marketing plan ensuring efficient and excellent POS & execution at the retailer; - Prepare and implement the customer promotion plan ensuring alignment with the objectives of the sales plan. - Deliver the agreed objectives within the annual customer plans for product distribution and visibility at the POS - Analyze sell-in / sell-out results, sell through rate, share of shelf, as well as market data
Key responsibilities include: - Managing relationships with e-commerce clients (e-pharmacies and pure players) - Daily monitoring and management of turnover objectives, forecast accuracy - Run and monitor key KPIs for the different categories (e.g. net sales, gross margin, market share) - Analyzing customer data to enhance client performance and drive successful growth - Align with partners on e-JBP with clear objectives, development projects and identification of opportunities/white spots - Lead and finalize contractual negotiations - Identifying the latest e-commerce trends and e-com growth opportunities for the different brands - Managing the e-commerce budget: development of yearly e-com activation plan including retailer media and paid media - Responsible for key launches and activations online - Support customer meetings with e-commerce expertise (drugstores and multichannel clients) - Management of one intern: responsible for e-shelf (PDP optimization, assortment, cross-sell opportunities...) and e-trade coordination - Collaborate with multiple teams: marketing & digital, supply chain and finance departments to achieve targets
Manage digital paid campaigns across multiple channels (Facebook, Instagram, Pinterest, Snapchat, TikTok, LinkedIn, Teads and Youtube). Media planning : selecting target groups, budget repartition between platforms, estimations of performances targets, creation of media plans. Campaign performance analysis in order to share best practices and key learnings per axes (for instance skin care, make up, hair products,...) and markets (luxury, FMCG, active cosmetics, B2B) and establish global strategies for the year.
Assisting the daily work of the Social Strategists and the Campaign Managers and helping develop social/paid media strategies. Main clients : Mattel and L’Oréal
Assisting the digital team in 3 different pillars : e-commerce, digital media and e-retail/e-merchandising. E-COMMERCE : - Local adaptation of newsletters, digital banners, landing pages and product pages - Rethinking and reworking the trigger emails - SEO optimization for top 100 products - Product feed optimization for Google Shopping - Facebook catalogue creation for Dynamic Ads retargeting - Dashboarding and analysing e-commerce KPIs - Social media campaign for a product launch using Pinterest, Facebook and Instagram : assets selection, copy writing, follow up with the agency, analyze of the results - Creation of assets and copywriting for traffic campaigns - Implementation of editorial content on the website : creation of 5 influencer beauty look pages on Urban Decay DIGITAL MEDIA : - Briefing the agencies, sending the material, following up the campaigns - Digital upskilling : give a digital training about Google Shopping campaigns - Dashboarding and analysing digital media KPIs E-RETAIL AND E-MERCHANDISING : - Ensure our brands are visible on retailers' websites - Making sure all information and visuals are accurate - SEO optimization - Tracking and reporting of L'Oréal's brand and product visibility across the Belgian and Dutch e-retail landscape - Managing and adapting product information and visuals for e-retailers - E-retail website audit