France
International Brand & Retail Marketing professional with experience developing brand visibility, retail activations and strategic partnerships across France and Benelux. Throughout my career, I have worked at the intersection of marketing, retail, events and consumer experience, helping premium brands strengthen their presence through impactful activations, product launches, training programs and partner collaborations. I currently manage key retail relationships and marketing initiatives for BIOEFFECT, working with leading retailers including Galeries Lafayette, Le Bon Marché, La Samaritaine and Oh My Cream. My experience includes: • Brand Activation & Retail Marketing • Strategic Partnerships & Key Account Development • Product Launches & Go-to-Market Execution • Events, Training & Brand Storytelling • Cross-functional Project Management • France & Benelux Market Development I particularly enjoy roles combining commercial strategy, brand experience, consumer engagement and international collaboration. With a strong interest in premium consumer brands, luxury, lifestyle, hospitality and wellness, I am especially interested in opportunities with an international dimension.
Responsible for the development of the French and Benelux markets for BIOEFFECT, an Icelandic premium biotechnology skincare brand distributed internationally. I lead brand activations, retail partnerships, product launches and communication initiatives across key premium retailers, contributing to brand visibility, customer engagement and commercial growth. Key responsibilities include: - Developing and managing strategic partnerships with premium retail accounts including Galeries Lafayette, Le Bon Marché, La Samaritaine and Oh My Cream - Planning and executing retail marketing activations, pop-ups and in-store brand experiences - Coordinating product launches across retail, PR, influencer and trade marketing channels - Managing influencer collaborations, gifting initiatives and local brand visibility projects - Organising press events, brand presentations and training sessions for media, retailers and partners - Creating marketing assets and communication materials aligned with global brand guidelines - Supporting commercial negotiations, key account development and retail performance analysis - Coordinating cross-functional projects with international teams and external partners - Monitoring campaign performance, retail KPIs and market opportunities
In charge of France & Benelux markets for the luxury skincare brand BIOEFFECT
Creation of reports and forward-looking analyses focused on cosmetics industry trends and consumer behaviour on an international scale. Contributed to market studies and analytical content designed to support marketing and business strategies across various sectors including cosmetics, tourism, transport and FMCG. Key responsibilities included: • Analysing market trends and consumer behaviour • Creating statistical reports and sector studies • KPI analysis and market forecasting • Editorial content creation in French and English • SEO monitoring and content optimisation • Marketing project coordination and reporting
Contributed to the development of digital communication strategies and editorial content creation focused on cinema and pop culture. • Creation of editorial content including interviews, articles and film reviews • Development of online communication strategies • Management of press relations in French and English
Participation in editorial content creation and digital communication initiatives for an online media platform focused on cinema and entertainment. • Editorial content creation in French and English • SEO monitoring and content optimisation • Support in online communication and content strategy