United States
I build go-to-market playbooks for emerging products in ambiguous environments. Over 9 years in enterprise sales, I've done this three times: β Shopify Financial Products: Founding AE (no playbook, just figure it out) β BrainStation NYC: Built the market from scratch (zero brand recognition β 123% quota) β Shopify WDGLL 'What Does Great Look Like' Framework: Scaled globally across the sales org I don't just hit quota - I build the systems that help teams scale. πͺπππ§ π'π ππ¨πππππ‘π π‘π’πͺ: AI-augmented sales tools and playbooks that show what the future of enterprise selling looks like. I believe robots won't replace salespeople - they'll make great ones unstoppable. π§π₯πππ π₯πππ’π₯π: β 2x President's Club (Top 1%) β 202% FY24, 132% FY25 attainment β $21.1M closed at Shopify β Closed household names: Spanx, GymShark, Arhaus, Steve Madden πͺπππ§ π ππππ¦ π π ππππππ₯ππ‘π§: I thrive in the grey zone - when there's no playbook, no benchmarks, no best practices. That's when I do my best work. I move fast, build as I go, and document everything so others can replicate it. I speak English, Russian, and Hebrew fluently. Let's connect: [email protected]
β’ FYβ25 attainment 132%; FY 24β attainment: 202% - Tracked against consumption quota of net-new $4M/Quarter β’ $21M net-new business closed (FYβ25); closed net new logos and grew spend in household names like like Spanx, Arhaus, Steve Madden, and GymShark β’ Managed relationships with top-tier brands to transition and scale their operations on Shopify platform. β’ Collaborated with cross-functional teams to ensure seamless replatforming and continued growth. β’ Implemented strategic solutions to optimize operations and drive revenue growth for clients. β’ FY24 Presidents Club Winner
- Targeting outbound net-new customers to the Shopify platform (segment: $40-$150M+ GMV accounts) - Recognized for my strategic outbound approach, effective cross-functional collaboration, and operational mindset - Directed cross-sell support team to upsell into new accounts on Payments, Installments, Capital and POS Products - Asked by leadership to help formalize cross-sell relationship frameworks; βWDGLL Frameworkβ. Helped scale this framework to Global teams - Consistently exceeded all targets set by leadership across all product categories - Won βPeer Voted MVPβ and βSales MVPβ
Hired as one of the founding Account Executives to build out the go-to-market motion for our Capital & Payments Products
- Develop pipeline of prospective customers for Venaβs FP&A solutions Achievements: - One of the top reps in organization for H1 β20, with 150% overall attainment - Exceeded ramping quota by more than 100% in first 3 months of role - Proud Cultural Amplifier; sharing best-practices, and elevating team discussion around experimenting with new ways to succeed - Analytically minded; using data from our team dashboards to inform discussions with management on coaching opportunities -Head-Organizer of Network4Women, a nonprofit organization that is funded by Vena to promote the need for women+ voices in the Toronto Technology space --> Work with co-chairs to bring new ideas for internal and external events
Manage Sales & Operation team for key US city expansions - Responsible for the growth of the US Market through sales and marketing tactics while overseeing a team of individuals on the U.S. team, covering New York, Boston and Chicago - Achieved 114% attainment overall against registration quota - Drove cost of acquisition down by 22% YoY in domestic market - Main internal partner for enterprise sales reps targeting large enterprises seeking digital skills training for their employees Inform CEO on US Market strategic growth plans - Monitoring competition by gathering current marketplace information on pricing, products, delivery schedules etc. Coach team performance - Lead a weekly skill-dev session - Lead 1:1 personal development sessions with each team member - Recognized as a βculture carrierβ by leadership
Promoted to lead growth team in first international market, NYC - NYC is of strategic importance to BrainStationβs long-term success - Promoted based on leadership and competency in brand-building and community-building - Exceeded quarterly registrant goal by 123% in a nascent market with little-to-no brand recognition - Built out team to design Market Launch strategy - Interfaced daily with CEO - Built student acquisition strategy for market launch - Involved in hiring for local campus