Marina Dorokhoff

Business Growth Catalyst | I help businesses see what’s slowing them down - before it shows up in the numbers | Experience across IFA Berlin, Clarion events, Sybase, SAP, OTTO, KFC, BCG, Allianz | MBA | PMP | Fractional

Berlin, Berlin, Germany

About

Fluent in: deals, markets & future tech 🌍 Connecting businesses across borders Commercial and Growth Executive with 20+ years of experience leading revenue expansion, market entry, and enterprise partnerships across international B2B environments. I operate at the intersection of strategy and execution, driving scalable growth across complex organizations, building high-value commercial structures, and leading cross-border initiatives with corporate, institutional, and public-sector stakeholders. My focus is on transforming commercial performance, accelerating market expansion, and creating sustainable revenue engines in fast-moving, multi-stakeholder environments I help businesses see what’s slowing them down — before it shows up in the numbers - Startups, scaleups & grown-ups — finding the growth bottlenecks - Investors & VC funds — sales due diligence before they close

Experience

  • IFA Berlin (2 yrs 6 mos)
    • Senior Sales Manager - IFA Next - FutureTech - B2G, B2B
      Feb 2026 - Present · 6 mos

    • Sales Manager - IFA Next - FutureTech - B2G, B2B
      Feb 2024 - Feb 2026 · 2 yrs 1 mo

      - Promoted from Sales manager - IFA Berlin is founded by Messe Berlin (Germany), GFU (Germany), Clarion events (UK) - Developed and executed the strategic vision for IFA Next show area, successfully repositioned it and transformed it into one of the most sought-after innovation hubs at IFA - Established IFA Next show area as a premier hotspot for global stakeholders, including trade visitors, international media, investors, and policymakers - Co-led IFA Next show area as a global innovation and business platform - Drove international revenue growth through strategic partnerships, exhibitor acquisition, and long-term account development - Led high-level commercial engagement with embassies, governments, international trade missions, and partners - Onboarded and managed ~300 exhibitors annually from 28 countries, strengthening global market presence and retention

  • Sales Manager (InsurTech, HealthTech - software as Medical Device /SaMD) - B2B at Vivy
    Aug 2023 - Nov 2023 · 4 mos

    - Vivy is founded by Allianz Insurance (Germany) - Job search reason - closure of business - reference letter attached - Increased qualified lead generation by 3x and expanded active sales pipeline by 2x in a short operational timeframe - Optimized sales processes, tools, and reporting to improve efficiency and conversion

  • Head of Business Development & Sales (Payments, FinTech) - B2B at Deutsche Payment A1M SE
    Oct 2022 - Aug 2023 · 11 mos

    - Digital payment orchestration platform (powered by AI & ML) - Job search reason – new office location – too far distance - Led go-to-market and commercial launch of a payment orchestration platform in the B2B fintech space - Built and managed enterprise sales pipeline with deal sizes up to €1M - Increased overall sales pipeline by 5x through structured account strategy and partner-driven growth

  • Fractional Interim CRO - B2B at Global sales, Crisis /Change management, Market entry (projects)
    Mar 2010 - Oct 2022 · 12 yrs 8 mos

    - Turning Revenue Bottlenecks into Growth - I See What’s Broken in Business Development - From Diagnosis to Execution - Passionate about accelerating business growth through strategic sales leadership and targeted business development interventions - Drive rapid revenue expansion by identifying structural gaps, untapped market opportunities, and commercial inefficiencies - Optimize business processes, sales tools, and performance frameworks to increase scalability and operational effectiveness - Coach and empower commercial teams to elevate performance, accountability, and results Implement innovative go-to-market approaches and commercial models aligned with evolving market dynamics - Expand and strengthen global sales through strategic partnerships, executive networking, and structured lead generation systems - Lead critical project implementations, ensuring execution discipline, milestone delivery, and cross-functional alignment - Establish and transform customer service operations into high-performing, client-centric functions through structured change management

  • Sales Director (Last-mile Delivery, FoodTech) - B2B, B2B2C at Master Delivery
    Apr 2021 - Mar 2022 · 1 yr

    - Master Delivery is founded by Yum! Brands/KFC restaurants (USA) and BCG Digital Ventures (Germany) - Directed global sales and international business development across Retail, E-commerce, HoReCa, and marketplace channels - Defined and executed commercial growth strategies to accelerate revenue expansion while ensuring long-term customer retention and satisfaction - Developed and implemented comprehensive strategic business plans aligned with corporate objectives and market opportunities - Delivered revenue growth through structured performance management and market expansion initiatives - Built and optimized a high-value sales pipeline, ensuring strong forecasting accuracy and conversion performance - Led key account strategy, strengthening enterprise-level relationships and expanding wallet share across priority markets - Oversaw revenue forecasting, performance analytics, and executive-level reporting to support data-driven decision-making - Identified, evaluated, and secured strategic partnerships to enhance market positioning and distribution reach - Led complex commercial negotiations and structured mutually beneficial long-term agreements with international partners - Directed the drafting, structuring, and finalization of term sheets and commercial contracts - Represented the organization at international business development forums, strategic partner meetings, and cross-border negotiations.