Israel
Core outcomes: - Identified new strategic business opportunity and led the complete development and launch of the product on a new platform, contributing 5% to the company's annual revenue growth - Diagnosed onboarding as the primary activation bottleneck through funnel analysis. Redesigned experience, reducing same-day uninstall by 30% and unlocking LTV growth - Achieved 15% YoY decrease in early app deactivation rate through data-driven experimentation - Took the company's first AI feature from concept to production: scoped the technical architecture with engineering, sourced and contracted video actors, integrated ElevenLabs for voice cloning, built the AI script-generation pipeline, and shipped to 3K active merchants. Leadership beyond the role: - Built the QA function from zero: defined the hiring profile, recruited and onboarded 3 first QA engineers, and established testing processes and release criteria. One original hire remains on the team 4+ years later. - Designed and led a structured 2-month onboarding program for a new PM - covering product discovery, stakeholder mapping, tooling, competitive landscape, and team workflows - Mentored the QA Team Lead through the transition from IC to people manager - designed a coaching program covering management gaps, prioritization, and cross-team communication. He now leads a 4-person QA team independently.
- Identified top complaint drivers through ticket analysis and cross-departmental root-cause sessions. Led targeted product fixes that reduced complaints' volume by 30% within 6 months. - Lead the conversion of business requirements and needs into detailed product specifications - Managed stakeholders through the creation of comprehensive documentation, facilitation of training meetings, and gathering valuable feedback - Worked with R&D and QA teams, ensuring the punctual delivery of the product features
- Established the product management function from scratch at an early-stage startup: introduced discovery processes, a prioritization framework (RICE), and post-release analysis loops - doubling the team's feature delivery velocity. - Successfully managed product roadmap and feature prioritization, based on the feedback from real users and support team insights
Management of the innovation programs for corporates and entrepreneurship programs for startups