Barcelona, Catalonia, Spain
Skilled Marketing professional with 9 years of experience currently based in Barcelona. Experienced in team management and with a proven track-record of achieving KPIs directly linked to business results. Core competencies include social media strategy, content production management, corporate branding and communications. Worked in multilingual International environments. Fluent in English, native in Italian, with advanced Spanish and intermediate French. As a person I'm passionate about self-development, open-minded, a creator and a problem-solver. I love working in positive and enriching environments and appreciate a chance to learn about anything, even if non-related to my field. Let's connect! #communication #branding #socialmedia #contentstrategy
- Owned and executed global strategy across Instagram, Facebook, LinkedIn, TikTok, and YouTube (678K audience), boosting engagement by 76% and reach by 39% in one year. - Created and managed the editorial calendar and content workflow, leading brainstorming sessions and coordinating with videographers, designers, and content creators to meet production deadlines and brand standards. - Produced monthly performance reports and quarterly reviews for local teams, offering insights, best practices, and data-driven recommendations. - Led influencer campaigns and UGC project from scouting to execution; one viral micro influencer campaign generated organically 309K views across three branded videos. - Ensured timely delivery of sponsored content to meet partnership obligations.
Within Rome Business School (part of Grupo Planeta) - Overseeing editorial calendar, content strategy, production, and managing the social media agency and content production team. - In charge of comprehensive communication plans for key events and initiatives, across all channels including organic social, email and web and driving results through content. - Effectively managed budgeting optimizing resources for maximum impact. - Tracked, monitored, and achieved KPI goals to improve business reputation and recognition, including a significant increase in organic social media conversion rate. - Contributed to the creation of new internal communication processes, resulting in increased productivity.
- Developed and implemented content strategies across multiple digital channels, supporting clients in education, lifestyle, and regulated industries. - Achieved 234% growth for main client accounts. - Led community engagement strategies, managing multilingual communication across global markets. - Collaborated with performance marketing teams to align organic and paid messaging, improving overall campaign effectiveness. - Managed reporting and KPIs, using data insights to refine communication approaches and support strategic decision-making.
- Created and executed marketing strategies aimed at the business development - Expanded B2B partners network from 0 to 70 collaborators and acquired B2C users. - Curated awareness and acquisition strategy on digital channels. - Organized company events to drive brand visibility and engagement
- Led the rebranding project of the print magazine. - Designed magazine and produced online designs. . Managed a team of three designers, producing online and offline graphic design materials for event promotion in collaboration with major institutions in Pavia.